Human Centric Design: “How to turn new technology into new money?”

Business Model Innovation, Business models, Design thinking, digital transformation, Human centric design, Innovation, Inspiring, technology, Trends, Trendwatching, Uncategorized

New technologies are flooding the world, AI, VR, Blockchain, bots, edge computing and so on are regularly featured in blogs, articles and more. If you look at the Gartner Hype cycle you can’t but help thinking that the technological development is outrunning our imagination. When you take a closer look at those articles and blogs you see applications of new technology that you would have never foreseen. A question that is keep popping up is the value add for clients and end users. But besides all the technology wanderlust, in the end there is only one real question left…

“How to turn the meaning of new technology into new money?”

Today’s tech challenge

In a lot of boardrooms, this is a very big challenge. Because: “How do you use new technology in products and services that are beneficial for our clients and they are willing to pay for?” One key element is the need to question yourself on the following: “Are we client driven or technology driven?” Many companies these days are tech driven and, often fail in first instance. The problem with companies that put technology as their main driver, is that applying new technology is a goal in itself. The point of that is that it is not serving any company or customers issues or ambitions.

Today’s tech opportunity

The companies that do succeed, typically apply techniques that are derived from organisations that have an extreme customer focus (customer obsessed) and apply techniques like strategic design (design thinking, customer journeys, etc.) to reframe their thinking. The main driver to use these techniques is that the focus is more and more towards human centric design (HCD). But what is Human Centric Design. We would like to quote a line our of a brilliant piece from the Guardian called: “Why Human Centric Design matters”

“Steve Jobs once asserted, “True innovation comes from recognizing an unmet need and designing a creative way to fill it.” While he may not have been specifically referring to human centered design, you’d be forgiven for making the assumption. After all, the purpose of human centered design is to create innovative products, services and solutions through creative and collaborative practices.”

So how can digital transformation tools help you discover new applications for all these emerging technologies to apply Human Centric Design?

Building ground zero

The first step to apply Human Centric Design is by applying Digital Transformation tools to build ground zero. By applying the key principles of Design Thinking (Empathise, Define, Ideate, Prototype and Test) you put yourself in the shoes of the customer/ end user and force yourself to reframe the initial question/ problem/ issue. It helps you identify why and for whom you are designing. Doing this from multiple viewpoints (reframing) will provide you with new insights and (sometimes) unexpected views of the initial problem.

Get ready for impact…

The second step is to point every single resource in putting Human Centred design to work. This method, originally developed by IDEO (ideo.org), turns imagination in to real solutions. By going through Inspiration, Ideation and Implementation steps you turn deep insights into human needs (empathy) in to multiple ideas, designs or prototypes to life and eventually to market. A key aspect to this is continuous learning in all of the phases.

Human Centred Design resulted in Impact

By applying deep learning and understanding your customers from the start, you maintain the ability to quickly adapt these learnings to what you are designing and building. As a result you will build a successful product or service since you have, throughout the process, kept the people you are doing this for at the heart of the process. By doing that the meaning of Human Centred Design is applied and you created meaningful innovation. Innovation, not driven by technology but driven by the people who are using it every day, using it to increase welfare and that is innovation as well companies as humans are willing to pay for.

Happy innovating, Bob & Rick

 

 

Biographies of the writers

Bob Ickenroth – Is lead digital consultant at inspearit Netherlands. In this role, Bob is responsible for assisting companies in their transformation towards a more digital self. He is a coach, consultant and trainer in topics such as innovation, business and IT alignment and value creation with the customer at heart. Bob has over 20 years of international experience bridging the gap between business and IT. More information about Bob can be found on his LinkedIn page.

Rick Bouter – is a consultant Emerging Technology within Accenture’s Consulting practice. Within his role, Rick helps companies to understand the impact of new and emerging technologies and how to apply them to create impact for their clients. In his spare time Rick writes articles about innovation and trends such as, Blockchain, Internet of Things, Artificial Intelligence and others which can be found on his website: www.rickbouter.com. In particular, the impact of new technology on human, ethics and economics are topics that appeals to him. You can contact Rick via his LinkedIn page.

Image credit 1

Image credit 2: Source: IDEO

Image credit 3: Source: Stanford.edu

 

                                                                                                     

Internet of Things: “from buzzword to differentiator”

Business Model Innovation, Business models, Caesar, Digital maturity, Digital Strategy, digital transformation, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Uncategorized

This blog originally appeared on the Caesar Experts blog

Internet of Things as a buzzword – The Internet of Things (IoT) is a buzzword which cannot be removed from our trend scene recently. Everyone is talking about the Internet of Things or one of the many synonyms of it, but what is IoT exactly? In the upcoming blog series of three articles, I will elaborate on IoT as a trend, several concrete examples will briefly pass by, and we will see how your organization can start concretely. In this article, “Internet of Things 1/3 – from buzzword to differentiator” I will elaborate on what this technological development is and we will point to the IoT as a trend.

What is the Internet of Things? – The Internet of Things is a technological development in which machines, building, people & other objects can be connected to the internet or another network. By providing the above objects with sensors & actuators, you can quickly generate data through these objects. Through the internet or another network, the data will come towards you, which gives you a lot more data about the internal processes of an object or the external processes, the environment. This data can be of incredible importance to creating a strategy whether it is for realizing new revenue models, reducing costs or optimizing company processes.

Image 1: IoT Business DNA

 Getting back to the term Internet of Things. What does this technological trend include? There are many definitions & synonyms described on the Internet of Things, in this article I want to engage how we, at Caesar, use the Internet of Things, in two parts:

Insight – Under insight, we count the measuring through sensors, the collecting of data and the analyzing of collected data.

Influence – Under influence, we understand the communicating to users/decision-makers, a different way of interacting than we have seen up until now and the automating of processes.

From data to wisdom – Nowadays the Internet of Things wins its popularity because we live in a world which has engaged in a complete ‘run’ on data. That is only logical! With data, you can make choices for your company by using correct and complete information and offer the customer services that they want.

Image 2: Insight & Influence

 The intertwining of an old and a new world – Where you can optimise processes, production, assets and logistics with the Internet of Things, you can also influence the business of tomorrow. For example, you can use the Internet of Things to work with entirely new business models which strengthen customer relations, apply other revenue and payment models, change the ways of dealing with upselling & lock-in and have data function as an extra source of income.

 Summarized we can say that the Internet of Things makes it possible to collect more data, which gives you a better grip on your business of today and give you the insight and influence of tomorrow.

 

“Have you thought about which impact this trend has on your company and which chances this brings for you?”

 

Knowing more about the Internet of Things – Could your organization use some help to start with a case concretely? We like to help to work towards your goal using the examples above. For more information, you can get in contact with me here to talk about an IoT inspiration session or IoT brain game.

 Do you want to know more about how your organization can use the Internet of Things? Let me know and maybe I can help you.

Image credits

#4 books on technology & digital transformation you should read

Business Model Innovation, Business models, Capgemini, Capgemini Consulting, Didier Bonnet, Digital maturity, Digital Strategy, digital transformation, Expert Connect, Innovation, Internet of things, Leading Digital, Massachusetts Institute of Technology, MIT, MIT sloan

These days there are an exploding amount of books on technology. Personally I think the books below are really insight full and I would recommand these books.

 

#1 – “The Second Machine Age” by Erik Brynjolfsson & Andrew McAfee

View, “Race with the machines: Erik Brynjolfsson at TED2013”, here

 

#2 – “Leading Digital” – “Turning technology into business transformation” from George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT.

View Didier Bonnet’s keynote presentation on “Leading Digital” at Oracle Open World 2014 here.

 

#3 – “The Innovators” – “How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution”, by Walter Isaacson

The Washington Post Book review, The New York Times review, The Wallstreet Journal review

Check Walter Isaacson out during a Google Talk discussion

 

#4 – “Enchanted Objects” – by David Rose

His popular book, Enchanted Objects: Design, Human Desire, and the Internet of Things, focuses on the future of the internet of things and how these technologies will impact the ways we live and work. He’s also a lecturer at the MIT Media Lab and has worked with the Tangible Media and City Science groups. David holds patents for photo sharing, interactive TV, ambient information displays and medical devices. His work has been featured at the MoMA, covered in The New York Times, WIRED, The Economist, and parodied on The Colbert Report. Source: https://enchantedobjects.com/about/

Check out David Rose his Tedx keynote on Enchanted Objects

Photo credit featured image

Blockchain: cryptocurrencies and the limitless other applications of this technology

Bitcoin, Blockchain, Business Model Innovation, Business models, Distributed Ledger Technologie (DLT), Innovation

Today I was asked to present about Blockchain, cryptocurrencies and the limitless other applications of this technology for a group of 60 students.

Are you interested in a key note or workshop as well, let me know via a LinkedIn message or via a comment below this post.

 

Vandaag heb ik gesproken voor een groep van 60 studenten over Blockchain, cryptocurrencies en de vele andere mogelijkheden en toepassingen van deze technologie.

Geinteresseerd in een keynote of workshop, laat het me weten via LinkedIn of in de comments hier beneden en ik neem contact met je op.

Samen krachtiger in innovatie – Caesar Experts & a.s.r.

Business Model Innovation, Business models, Caesar, Caesar Experts, data, digital transformation, Innovation, Inspiring, Internet of things, IoT, technology

Impressie video van een Internet of Things innovatie traject welke ik voor Caesar gedaan heb bij verzekeraar a.s.r.

“De technologiehelden van Caesar Experts (Rick, Bahto, Jeffrey en Jeroen) hebben in een paar weken de business van a.s.r. meegenomen in de wereld van Internet of Things (IoT) met een IoT workshop. Daarnaast hebben ze in een razend tempo een prototype voor a.s.r. gemaakt met bijbehorend dashboard wat laat zien welke triggers afgaan op basis van omgevingsdata.”

What happens with Blockchain in the Dutch government?

bitcoin, Bitcoin, blockchain, Blockchain, Business Model Innovation, Business models, Distributed Ledger Technologie (DLT), Innovation, Inspiring

Are you interested what happens with Blockchain within the Dutch government?

Make sure you look out this 389 pages counting .pdf. In this document called: Results Blockchain pilots june – november 2016 there is a very nice overview on a diversity of Blockchain pilots within the Dutch government.

Verkenningen_Pilots bij Rijksoverheid_Resultaten blockchainpilots jun-nov 2016

Source: DA2020

 

If you want to share your thoughts on Blockchain within the Dutch government you can join our community:

Blockchain voor Overheid

PWC: 2018 Artificial Intelligence predictions

Artificial Intelligence, Business Model Innovation, Business models, data, digital transformation, Innovation, Inspiring, technology

2018 Artificial Intelligence predictions

8 insights to shape business strategy

PWC: “Here’s some actionable advice on artificial intelligence (AI), that you can use today: If someone says they know exactly what AI will look like and
do in 10 years, smile politely, then change the subject or walk away.”

 

Final thesis: Internet of Things for business: From sick(care) to health(care)

Artificial Intelligence, Business Model Innovation, Business models, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Kevin Ashton, Kevin Kelly, Leaders, Leading Digital, Massachusetts Institute of Technology, MIT, Steve Jobs, technology

A data driven future

Internet of Things for business: From sick(care) to health(care)

Report i wrote for my final thesis at Sogeti, ViNT – Verkenning Instituut New Technology.

Blochchain: re-organizing productivity as we know it

bitcoin, Bitcoin, blockchain, Blockchain, Business Model Innovation, Business models, Distributed Ledger Technologie (DLT), Innovation, Inspiring

Blochchain is a Distributed Ledger Technology (DLT) which has a huge potential to re-organize productivity as we know it.

Together with Eddie Altenburg, Daan Bunte & Dibran Mulder, I wrote this whitepaper on Blockchain (Dutch) called: “Blockchain, de hype voorbij!”

 

Blockchain is een Distributed Ledger Technology (DLT) welke een enorm potentieel biedt om productiviteit zoals wij het nu kennen te re-organiseren.

Samen met Eddie Altenburg, Daan Bunte & Dibran Mulder,schreef ik het whitepaper:”Blockchain, de hype voorbij!”

After movie: Blockchain lead masterclass

bitcoin, Bitcoin, blockchain, Blockchain, Business Model Innovation, Business models, Distributed Ledger Technologie (DLT)

At the end of 2017 I organized and attended the Blockchain lead masterclass given by Paul Bessems. Paul is renowed Blockchain Consultant and founder of Weconet in the Netherlands. Here you can view the aftermovie of this two days full of Blockchain inspiration.