The next big thing in Real Estate: ‘As a Service’

digital transformation, Dutch, Innovation, Inspiring, Leaders, Trends, Trendwatching

On a website about innovation, trends and new technology, a blog about Real Estate is not the first topic you would expect. Over the last decennia we’ve seen that the real estate industry is one of the most controversial market which is not chancing really fast.

 

Previous innovations in the real estate market

If we take a closer look to the market there are some changes visible already. These changes started in the last 10 years. Trends like BIM, LEAN, 3D printers and sustainability are already a trend for a while but during the credit crisis from 2008 it all speed up. When we take a closer look to BIM, LEAN and 3D printing in the real estate market we see the following:

  • Building Information Modelling (BIM) an digital presentation of the constructional and functional characteristics of a building; an effective way to create an building which ideally suits the customer.
  • LEAN, a management philosophy to create the maximum value for the customer focussing on less wasting
  • 3D-printing; an digital presentation and construction of (parts of) buildings; an effective way to create an building which ideally suits the customer.

All trends are really focused on an effective way to satisfying the customer.

 

Lack of innovation due to ‘provider markets’

Since the crisis also the rent and rental market is changing. In years of ‘provider markets’ innovations did not have big stimulations. The customers had to deal with the real estate which was available in the market. Long term visions of the real estate owners where not really focused to keep the users with longer contracts. When customers during the crisis stopped renting meters, a lot of real estate owners became in trouble. A huge amount of offices became empty and a change in management strategy was forced.

 

But then, the change kicked in

The providers market changed into a customers market, so the real estate owners were forced to think along with their clients. The products needed to fit the customers wishes otherwise they would have choose for someone else, a positive site of the crisis I would say. Flexible rental contracts with less square meters became the new standard. Since a few years the crisis in the real estate industry is fully over, but if you ask me, this movement has just started and is gaining more and more momentum.

 

Real Estate as a Service

One of the ‘products’ from the change into a customer market is real estate ‘as a service’ Over the last years, we see that companies are coming up which offer a working place with fully services.

 

“Real Estate as a Service can be observed as the shift from renting an office to renting a working place.“

 

Customers sign a contract for a kind of ‘all inclusive’ working spot for mostly a short period. Services like internet, cleaning, catering, office supplies are arranged by the real estate owner. Reservations are made on an internet platform and is it possible to rent already for a period of a few days.  It is a nice way to turn big, unattractive offices into attractive a fancy workspace for different companies. The buildings are besides a working place also a meeting place that can stimulates the cooperation between different companies in one building.

 

Real estate as a Service conclusion & outlook

The trend real estate ‘As a service’ fits completely in the current economy and suits the new generation. People like to have easy, fully service and want to be flexible.  This same culture is currently developing at companies. We’ve seen that companies can change really fast. Especially young companies and start-ups can grow fast, shrink fast or change philosophies which can change the need of real estate. People and companies want to focus on core businesses and they don’t want to carry about the non-core businesses. For the new generation the offices are also less relevant. As mentioned earlier in my opinion this trend has just started. The current ‘flexible’ generation is taking over the economy in the upcoming years. Companies will shift more and  more to an flexible part of their organisation. When we look to Real Estate as a Service I predict that this will become the standard for working places. Real Estate creators should already keep this in mind when construct an building. It should be possible for offices to ‘grow’, ‘shrink’ or change with their customers

 

If you have questions on this topic, please do not hesitate to reach out to me,

Best Jacco

 

Biography

Jacco Casteleijn is advisor project control at a consultant company. In this role Jacco advise project organisations to keep track on time, risk and money for big projects. Furthermore, is Jacco an entrepreneur in real estate an co-owner of Heica Vastgoed B.V. This company is an creator of turn-key buildings for rent or sell. If you want to catch-up with Jacco, you can contact him via his LinkedIn profile.

Image credit 1

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Can you separate hype from trend?

Innovation, Inspiring, Leaders, Leading Digital, Trends, Trendwatching

If you look in fashion, music, energy or technology, the world is changing fast. Very fast. As CXO or management you live in an exited time where trends can be gamechangers for the long term. But as company leader you cannot know everything what is happening in your market and the world around it. Often you do not take enough time to dive into trends and their developments.

So that is what we will do for you!

“Trends are developments in a marketsegment, technology or whatsoever that can be gamechangers in a certain area for the long term.”

For the fact that the world is changing fast we want to help you determine what the future ‘might’ bring. Help you seperate hype from long term trends which can help you make strategic choices.

For the reason I am not an expert in every field I asked a few people to write a guest blog on trends they have identified within their field of expertise.

So what does a guest trendblog looks like? The bloggers will write about several marketsegments and developments they see happening in these markets.

  • Intro: What market or field do they write about
  • The need: What issues or ambitions are relevant in these markets
  • Enablers: What kind of enablers do they see
  • Trends: Towards what trends do these enablers develop
  • Impact: What impact will these trends have on business models
  • Chances: What kind of chanches will these trends offer companies

Are you also interested in writing a trend guest blog in a certain field? Let me know!

Rick

 

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Final thesis: Internet of Things for business: From sick(care) to health(care)

Artificial Intelligence, Business Model Innovation, Business models, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Kevin Ashton, Kevin Kelly, Leaders, Leading Digital, Massachusetts Institute of Technology, MIT, Steve Jobs, technology

A data driven future

Internet of Things for business: From sick(care) to health(care)

Report i wrote for my final thesis at Sogeti, ViNT – Verkenning Instituut New Technology.

Emerging technology topics to write about

Business models, digital transformation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Leaders, technology

As you might know I write about a variety on technology topics. From Innovation in general & Digital Transformation journeys on the one side to Internet of Things (IoT), Artificial Intelligence & Robotics on the other sides. That is also where my interests takes me. How to benefit specific new technological trends that are knocking on our door. But also, how to create a sustainable innovation environment to accelerate your innovation and create competative advantage and the journey towards it.

What items are you looking for or do you want to see covered on my blog? If the right answer is not in the poll, feel free to comment below.

Happy innovating,

Digital Transformation: “Making sense of the mess we made with it”

Artificial Intelligence, Business Model Innovation, Business models, Capgemini Consulting, Digital maturity, Digital Strategy, digital transformation, Innovation, Leaders, Leading Digital, Marketing, technology

 

This article originally appeared on SogetiLabs

 

Digital Transformation

It does not matter how big or small you are. Concepts of innovation are overwhelming your feeds on different social platforms. Over-hyped technology buzz-words and start-up (or whatever) approaches are knocking on our doors… but do they make sense?

 An important thing to remember is to start with your company goals and apply technology to achieve these goals. Not the other way around. A lot of companies are adopting different types of technologies, but have no clue about what they should do with it.

Let us start from the beginning. We are living in a Digital world. Technology is everywhere around us. With Digital going mainstream, we will talk about Digital Transformation.

In a nutshell: 

  “Digital Transformation is the collective noun of the movement, which intertwine the physical and digital world to better determine client, customer and target audience needs to deliver excellent products & services with an excellent digital experience by the use of new technology.”

If you ask me, Digital Transformation is the process that companies follow when applying new technology to reach company goals. It’s about having a strategic mindset of what you want to reach and then applying the fitting technology to get a step (or a few) closer.

Digital Transformation is a new way of developing / working / delivering for you and your company; but it improves those items on various aspects. Think about the possibilities for items like: Visibility, efficiency, effectiveness, value creation, speed, scalability, customer experience, product development, innovation and so on.

An important thing to remember is: Step out of all the rumors and think about your vision. What do you want to reach? Then apply the right technology, which supports that vision.

Another important thing to note is: Be where your target audience is. Let your company be inspired by the way your customers use Digital solutions and facilitate them in using it. Make their lives easier by adding value to the reason of your existence, your products and services.

Of course, Digital Transformation is going to change the way you develop / work and deliver. Of course, your business model will change. But it will change your business model in a way to get closer to the people you serve. Is it a bad thing? No way. It has always been like this and will always be. The only thing that changes is the trend or technology we are talking about. In a few years, you will only remember the following:

“Digital Transformation: The paradigm shift towards business as usual”

If you want to learn more about Digital Transformation and find out answers on questions like:

  • “What is Digital Transformation?”
  • “How can I use Digital Transformation in my advantage?”
  • “How to adapt/ implement a Digital Transformation Strategy”
  • “How can I offer solutions that serves the client/ customer need in 2020?”
  • “What is the relation between Digital Transformation & Digital Customer Experience?”

Click here

Digital Transformation: The paradigm shift towards business as usual

Brian Solis, Business models, Capgemini, Capgemini Consulting, Didier Bonnet, Digital maturity, digital transformation, George Westerman, IBM, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Leaders, Leading Digital

Where back in the days technology, techies, were seen as weird people which every office needed for I(C)T development and maintance, this view has changes. We are now looking with respect to all kinds of self-made technology billionars of Sillicon Valley. Compared to the pre 2000’s, technology is a hot topic. There is a lot of noise around different elements and types of new technology. Whether we talk about 3D-printing, Augmented Reality, Big Data, Social, Mobile, Analytics, Cloud, (SMAC) + Internet of Things (SMACT), Wireless Power, Robotics, Computer brain interfaces, Human Augmentation, Artificial Intelligence (AI), Digital Customer Experience (DCX), all these topics are in the marketing buzz machines of big industrial leaders or even made on kitchentables by (as Chris Anderson called them) the makers of these days. Lets deepdive in the topic Digital Transformation:

  • “What is Digital Transformation?”
  • “How can I use Digital Transformation in my advantage?”
  • “How to implement a Digital Transformation Strategy”
  • “How can I offer solutions that serves the client/ customer need in 2020?”
  • “What is the relation between Digital Transformation & Digital Customer Experience?”

If you ask me:

“Digital Transformation is the collective noun of the movement which intertwine the physical and digital world to better determine client, customer and target audience needs to deliver excellent products & services with an excellent digital experience by the use of new technology.”

The reason  why I come up with this definition is as follows. Every company exist because it delivers some sort of value, in some sort of way, to some sort of audience. A lot of ‘some sorts’, you might say, and, you are right. But does your company knows, why they deliver what to whom? If you are thinking, on one of those point above I have know idea what I am doing, keep on reading. If you do this already, congratiulations, keep that position. On the other hand, who says that you are doing this already? You, or your client? That is right, keep on reading as well.

Digital Transformation refers to the use of digital tools, new technology to better define customer needs. When companies can define customer/ client needs in a better way, they can provide a better solution. A better solution, whether it is a product or service. Defining customer needs has always been the key activity in marketing. And, even this core activity has changed to ‘hang out’ on digital for some brands, defining needs is key. Because delivering what your audience need is the reason why you exist as a company. To build upon that, customers are getting more and more familiar with digital concepts. Adoption of new technology is increasing by wearable technology and so there is a shift of channel choise on the client side. For that reason companies should make sure that they deliver in the new JIT methode. In the right channel, on the right time, delivering the right solution for the customer need. That it, bottomline, what every new technology is about. Increasing your company to identify B2C/ B2B needs to provide them with better solutions.

The Guardians ‘s Howard King describes in his article called: “What is digital transformation?”  three key drivers of transformation:

“There are three key drivers of transformation: changing consumer demand, changing technology and changing competition. These, of course, are an ecosystem and it is always a convergence of factors that brings about changes in a market.”

There is no such thing as disruption

There is no such thing as overall disruption. The only thing we see today in different market segments all over the world is that companies deliver their belief in a different way then they used to deliver. The Digital way. The reason for this is, that they need to… Customers, clients and target audience groups can no longer be found in traditional channels. Therefor, companies need to change the way they deliver their reason of existance in other, non traditional, channels. And that relates also to another topic where a lot of people are thinking about these days: Digital Customer Experience (DCX).

But, even is Digital Tormation as a fall of business as usual, it tells us something else: “Digital Transformation: The paradigm shift towards business as usual”

Adapt or Die

And that, that is what I call: Digital Transformation. For that reason I will give you the same advice as my Sogeti ViNT colleagues. Design To Disrupt.

“Are you the one who is going to disrupt, or are you going to be disrupted?”

Here is the complete article on Slideshare

This is my point of view on Digital Transformation, now lets see how you can improve your digital journey!

Digital Transformation Strategy Review

Are you interested in the topic: Digital Transformation and how it impacts business and strategy? Take a look at the: “Digital Transformation Strategy Review” community on LinkedIn.

Charline Li: “Leadership in the Digital Era, Giving Up Control.”

Altimeter, Brian Solis, Business models, digital transformation, Inspiring, Leaders, Leading Digital, Marketing

“In business today, the need for innovation and rapid decision-making trumps yesterday’s drive for efficiency. How does this influence what it means to be an effective leader? Charlene Li explains that it’s less about control and more about empowerment: enabling employees to acquire the information they need, so they can make their own decisions.”

“Charlene is the CEO and principal analyst at Altimeter Group, and author of The New York Times bestseller Open Leadership. She is also the co-author of the critically acclaimed, bestselling book Groundswell, named one of 2008’s best business books. She is one of the foremost experts on social media, and a consultant and independent thought-leader on leadership, strategy, social technologies, interactive media and marketing. Fast Company recognized Ms. Li as one of the 100 most creative people in business in 2010, and one of the most influential women in technology in 2009. You can follow her blog at charleneli.com/blog.”

“About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. ”

Source

Ted Institute

http://www.charleneli.com/

Kevin Ashton, the man, the legend who brought us the Internet of Things

Business models, digital transformation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Kevin Ashton, Leaders, Leading Digital, Massachusetts Institute of Technology, MIT, MIT sloan

What started as a business issue, resulted in one of the most impactfull technology trends we are known with today, the Internet of Things. But what is it and who invented this term? In this article a few insights on What IoT is, and who the brain behind this vision is. If we look to the founding father of the definition: “The Internet of Things” we see Kevin Ashton. Ashton, a visionary mind who took the opportunity to change the world as we know it today. The man who changed our vision on the intertwining of physical and digital worlds. And it all started with lipstick.

Kevin Ashton

When I wrote my final thesis on the Internet of Things back in early 2013s had the privalige to interview Ashton on this topic. His idea on IoT and the further research I did resulted into my definition of IoT:

“Internet of Things (IoT) refer to the collective noun for the general idea to connect the physical to the digital via embedded technology. To receive data from all kind of smart objects from the past, the current and the future to communicate and sense or interact with their internal state or the external environment to simplify and facilitate human life, improve business processes, reduce costs and risks and raise efficiency.“ – Rick Bouter

After Cisco had a conversation with Ashton they made a small summary & infographic of his life which you can find below: “It all started with lipstick. A particularly popular color of Oil of Olay lipstick that Kevin Ashton had been pushing as a brand manager at Procter & Gamble was perpetually out of stock. He decided to find out why, and found holes in data about the supply chain that eventually led him to drive the early deployment of RFID chips on inventory. Asked by the Massachusetts Institute of Technology to start a group — the Auto-ID Center — that would research RFID technology, he found a way to talk about RFID to a less-than-computer-savvy crowd – by coining the phrase the Internet of Things or IoT. Ashton exploded the Auto-ID Center it into an international lab with 103 sponsors. After helping found a few startups, he’s “retired” into writing, with his first book, How to Fly a Horse: The Secret History of Creation, Invention, and Discovery, due out in January.” Listen to the full podcast here! Cisco Newsroom

image_gallerySources

Bouter, Rick, “Internet of Things: for business and beyond (1/2)”, Sogeti ViNT, September 25th, 2013

Many, Kevin, “Kevin Ashton, Father of the Internet of Things & Network Trailblazer“, Cisco Newsroom, December 8th, 2014

Internet of Things: Revealing the secrets of your customer needs

Business models, Digital maturity, digital transformation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Leaders, Leading Digital, Uncategorized

This article originally appeared on Capgemini ‘s: “Capping IT off” blog

A future where we have more interaction with our devices then with our beloved ones? Not that I am looking forward to a future where we are more in contact with our devices then the people we love but… Imagine what insights we will have about human life, the city around us and the world we live upon.  We are trying to track these summed up items already. Just think about movements such as the quantified self, smart cities and so on. Wearable technology around, upon and in us are measuring all kinds of things we do. Cities full of sensors sensing the way people live and how to build a smart system around our lives. The reason why I ask you the question is because devices tell us more than you might think. When we translate these devices into business perspective we are going to see whole other of the customer- and client we ones knew.

“Traditional industry drivers are struggling to hold their Fortune 500 position by not knowing how to really step into the world of the Internet of Things.”

 To really understand our customers & clients we need actionable insights. Even if the IoT is ‘the insight’ promise we all waited for, you might think it is not that easy. On the one hand you are right, on the other hand you are not. The data all these connected objects and devices are giving you about your company, business processes or clients are need to be actionable. If you cannot make data actionable you can have silos full of data but it will not make any sense. To make the data actionable you need a few different elements.
  1. You need devices that monitor the inner state or external environment of the process you want to steer on.
  2. The next step is to collect and store the generated data in the cloud. The cloud is scalable, flexible, it reduces costs on your own technology infrastructure, improved accessibility and so on.
  3. After you have collect and stored the data you need to analyze it. When you analyze the collected data with specialized tools you will find out patterns and you can analyze every relation you want.
  4. Now the data has been analyzed you have actionable data about the inner state or external environment of the object you let sense
So to sum up: Generate it, distribute it, store it, analyze it, make it actionable and create insights where you can, and want to steer on to reach your business goals.And, that is what the future will be like…When re-thing the position of traditional successful companies we talked about at the start of this article it made me think. Let us think the complete opposite of a traditional company who is struggling with IoT and ask an Internet of Things start-up why it does what it does and how they are reacting on today’s market changes.For that reason I had a conversation with Steve Sanders, Director of Strategic Alliances of Buddy Platform, Inc. Buddy just has launched its new platform and I talked with Sanders on how customers of Buddy benefit of their new platform and why companies should enter the era of Internet of Things.

1. Buddy Launches New Platform today, what is it about?
Buddy Platform, Inc., has launched its new platform that hosts and manages data generated by any connected device, enabling measurement of a device from the moment it’s turned on throughout its entire lifecycle. This data, often referred to as “telemetry data,” conveys information about the performance and usage of the device, and is now accessible from any common BI tool.

2. What does this mean for Buddy’s customers?
By giving product management, engineering and support teams access to this data, and the insights that are derived from it, organizations can dramatically increase their ability to build better products and support the customers of these products in-market.

3. Why should companies step into the noisy Internet of Things technology?
Quote from Sanders:

“‘Things’ can tell you a lot about your processes. Obviously, not every company can benefit from Thingification, but many will. Ultimately, not enabling electronics, machinery, automobiles, aircraft, etc. to tell their story will be a mistake.”

 4. Why is it so important for organizations to provide, collect and analyze data?
Organizations that fail to leverage device data are flying blind. Getting IoT data into the right hands, at the right time, then doing the right things with it, can be the difference between success and failure for many business units or businesses.5. How can Buddy help them with that?
Buddy works by hosting a series of regionally sandboxed, global Buddy API endpoints to which devices can send their raw telemetry data. This data is pushed into a secure storage infrastructure called BuddyVault, whereupon it is then managed, queried and exposed back to the customer in any form they wish with BuddyView. This may take the form of integrations into common business intelligence tools, or as raw APIs that can be plugged into any customer or M2M scenario.With the addition of a few lines of code, the Buddy Platform offers the lowest overhead solution for extracting telemetry data from a device, and can make an unprecedented amount of device performance data broadly accessible to an organization, including:
  • How is this device being used? Is it performing like we designed it to, is it working as expected?
  • What error codes is my device reporting, and how is that affecting the customer experience?
  • How many of my devices are being used?
  • Where are they?
  • When are they used and how often?
  • Are they on or off?
  • How are my devices communicating with one another? If not, what’s not working?
  • How are my devices performing with connected ecosystems like smart homes or industrial infrastructure?
6. What tip you would you have for companies which wants to start in the Internet of Things segment?
Work with consultants and software vendors that are willing to “play nice” with one another, and are focused on your solution’s success as the ultimate prize.  Buddy’s CEO David McLauchlan Quote:

“Now that devices as varied as door locks, light bulbs, kiosks and cars are all becoming connected, there’s a huge amount of data that can give manufacturers exactly the information they need to support and improve their products.”

 said David McLauchlan, CEO of Buddy Platform, Inc.

“Device manufacturers are not cloud infrastructure companies. They’ve built technology into their products to control the device, but haven’t built the infrastructure to access and use the device’s telemetry data to improve the product and delight customers. Buddy makes it fast and easy to access those insights and immediately understand more deeply how customers are using these kinds of IoT devices.”

continued McLauchlan.To finish this article I would like to take you to a quote from Buddy Platform Inc. its website: Devices have a story to tell. Are you listening?” When we start listening to the devices, what they see, what they hear, what they sense, we are able to get a more and more 360 degree view of our business processes and customers. And when we really know what is going on, we can really steer on situations, processes and customer needs. When we have that we can provide everything IoT has promised us…

Stephan Hawking: “Artificial Intelligence (AI) – could spell the end of the human race”

Business models, digital transformation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Leaders, Leading Digital, technology

Today I read an article on LinkedIn called: “Artificial Intelligence, Over Engineering, Zombie-Filled Planet” and was written by Sramana Mitra

What is Artificial intelligence? Artificial intelligence (AI) is the intelligence exhibited by machines or software. It is an academic field of study which studies the goal of creating intelligence. (According to Wikipedia)

For the reason I found two video’s in the article very interesting I posted them for you below to watch:

The first insight was delivered by proffessor Stephen Hawking. Hawking is the former Lucasian Professor of Mathematics at the University of Cambridge and author of A Brief History of Time

1990023Hawkingsig.svg

 

The second insight video is by Tesla’s Elon Musk

Elon_Musk_LED_Lit_WideElon Musk

Do you agree with Hawkins and Musk?

Sources

Signature Stephan Hawking

Signature Elon Musk