Human Centric Design: “How to turn new technology into new money?”

Business Model Innovation, Business models, Design thinking, digital transformation, Human centric design, Innovation, Inspiring, technology, Trends, Trendwatching, Uncategorized

New technologies are flooding the world, AI, VR, Blockchain, bots, edge computing and so on are regularly featured in blogs, articles and more. If you look at the Gartner Hype cycle you can’t but help thinking that the technological development is outrunning our imagination. When you take a closer look at those articles and blogs you see applications of new technology that you would have never foreseen. A question that is keep popping up is the value add for clients and end users. But besides all the technology wanderlust, in the end there is only one real question left…

“How to turn the meaning of new technology into new money?”

Today’s tech challenge

In a lot of boardrooms, this is a very big challenge. Because: “How do you use new technology in products and services that are beneficial for our clients and they are willing to pay for?” One key element is the need to question yourself on the following: “Are we client driven or technology driven?” Many companies these days are tech driven and, often fail in first instance. The problem with companies that put technology as their main driver, is that applying new technology is a goal in itself. The point of that is that it is not serving any company or customers issues or ambitions.

Today’s tech opportunity

The companies that do succeed, typically apply techniques that are derived from organisations that have an extreme customer focus (customer obsessed) and apply techniques like strategic design (design thinking, customer journeys, etc.) to reframe their thinking. The main driver to use these techniques is that the focus is more and more towards human centric design (HCD). But what is Human Centric Design. We would like to quote a line our of a brilliant piece from the Guardian called: “Why Human Centric Design matters”

“Steve Jobs once asserted, “True innovation comes from recognizing an unmet need and designing a creative way to fill it.” While he may not have been specifically referring to human centered design, you’d be forgiven for making the assumption. After all, the purpose of human centered design is to create innovative products, services and solutions through creative and collaborative practices.”

So how can digital transformation tools help you discover new applications for all these emerging technologies to apply Human Centric Design?

Building ground zero

The first step to apply Human Centric Design is by applying Digital Transformation tools to build ground zero. By applying the key principles of Design Thinking (Empathise, Define, Ideate, Prototype and Test) you put yourself in the shoes of the customer/ end user and force yourself to reframe the initial question/ problem/ issue. It helps you identify why and for whom you are designing. Doing this from multiple viewpoints (reframing) will provide you with new insights and (sometimes) unexpected views of the initial problem.

Get ready for impact…

The second step is to point every single resource in putting Human Centred design to work. This method, originally developed by IDEO (ideo.org), turns imagination in to real solutions. By going through Inspiration, Ideation and Implementation steps you turn deep insights into human needs (empathy) in to multiple ideas, designs or prototypes to life and eventually to market. A key aspect to this is continuous learning in all of the phases.

Human Centred Design resulted in Impact

By applying deep learning and understanding your customers from the start, you maintain the ability to quickly adapt these learnings to what you are designing and building. As a result you will build a successful product or service since you have, throughout the process, kept the people you are doing this for at the heart of the process. By doing that the meaning of Human Centred Design is applied and you created meaningful innovation. Innovation, not driven by technology but driven by the people who are using it every day, using it to increase welfare and that is innovation as well companies as humans are willing to pay for.

Happy innovating, Bob & Rick

 

 

Biographies of the writers

Bob Ickenroth – Is lead digital consultant at inspearit Netherlands. In this role, Bob is responsible for assisting companies in their transformation towards a more digital self. He is a coach, consultant and trainer in topics such as innovation, business and IT alignment and value creation with the customer at heart. Bob has over 20 years of international experience bridging the gap between business and IT. More information about Bob can be found on his LinkedIn page.

Rick Bouter – is a consultant Emerging Technology within Accenture’s Consulting practice. Within his role, Rick helps companies to understand the impact of new and emerging technologies and how to apply them to create impact for their clients. In his spare time Rick writes articles about innovation and trends such as, Blockchain, Internet of Things, Artificial Intelligence and others which can be found on his website: www.rickbouter.com. In particular, the impact of new technology on human, ethics and economics are topics that appeals to him. You can contact Rick via his LinkedIn page.

Image credit 1

Image credit 2: Source: IDEO

Image credit 3: Source: Stanford.edu

 

                                                                                                     

Internet of Things: “from buzzword to differentiator”

Business Model Innovation, Business models, Caesar, Digital maturity, Digital Strategy, digital transformation, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Uncategorized

This blog originally appeared on the Caesar Experts blog

Internet of Things as a buzzword – The Internet of Things (IoT) is a buzzword which cannot be removed from our trend scene recently. Everyone is talking about the Internet of Things or one of the many synonyms of it, but what is IoT exactly? In the upcoming blog series of three articles, I will elaborate on IoT as a trend, several concrete examples will briefly pass by, and we will see how your organization can start concretely. In this article, “Internet of Things 1/3 – from buzzword to differentiator” I will elaborate on what this technological development is and we will point to the IoT as a trend.

What is the Internet of Things? – The Internet of Things is a technological development in which machines, building, people & other objects can be connected to the internet or another network. By providing the above objects with sensors & actuators, you can quickly generate data through these objects. Through the internet or another network, the data will come towards you, which gives you a lot more data about the internal processes of an object or the external processes, the environment. This data can be of incredible importance to creating a strategy whether it is for realizing new revenue models, reducing costs or optimizing company processes.

Image 1: IoT Business DNA

 Getting back to the term Internet of Things. What does this technological trend include? There are many definitions & synonyms described on the Internet of Things, in this article I want to engage how we, at Caesar, use the Internet of Things, in two parts:

Insight – Under insight, we count the measuring through sensors, the collecting of data and the analyzing of collected data.

Influence – Under influence, we understand the communicating to users/decision-makers, a different way of interacting than we have seen up until now and the automating of processes.

From data to wisdom – Nowadays the Internet of Things wins its popularity because we live in a world which has engaged in a complete ‘run’ on data. That is only logical! With data, you can make choices for your company by using correct and complete information and offer the customer services that they want.

Image 2: Insight & Influence

 The intertwining of an old and a new world – Where you can optimise processes, production, assets and logistics with the Internet of Things, you can also influence the business of tomorrow. For example, you can use the Internet of Things to work with entirely new business models which strengthen customer relations, apply other revenue and payment models, change the ways of dealing with upselling & lock-in and have data function as an extra source of income.

 Summarized we can say that the Internet of Things makes it possible to collect more data, which gives you a better grip on your business of today and give you the insight and influence of tomorrow.

 

“Have you thought about which impact this trend has on your company and which chances this brings for you?”

 

Knowing more about the Internet of Things – Could your organization use some help to start with a case concretely? We like to help to work towards your goal using the examples above. For more information, you can get in contact with me here to talk about an IoT inspiration session or IoT brain game.

 Do you want to know more about how your organization can use the Internet of Things? Let me know and maybe I can help you.

Image credits

Aftermovie Blockchain voor Overheid event

bitcoin, blockchain, Distributed Ledger Technologie (DLT), Uncategorized

Wat is Blockchain? Wat kan en moet je er misschien wel mee en waar te beginnen? Caesar Overheid organiseerde 5 oktober het Blockchian event waar bijna 100 man aanwezig was om te luisteren naar Paul Bessems, Marloes Pomp en Caesar Overheid. Naast voorbeeldcases gingen deelnemers ook zelf hands-on aan de slag tijdens de workshops en ging iedereen met een startpunt en/of meer vragen naar huis die verder helpen in de toepassing van Blockchain.

Ben jij nieuwsgierig wat Blockchain voor jouw organisatie kan betekenen? Laat het ons weten!

Wil je meedenken over de impact & over concrete toepassingen van Blockchain binnen de overheid? Join dan onze LinkedIn groep: “Blockchain voor Overheid”

Wil je meer weten over trends in Digitale Transformatie kun je mijn weblog lezen welke je hier kunt vinden:

My Thoughts on emerging technology

Welke kansen biedt Blockchain voor de overheid? (event recap)

blockchain, digital transformation, Distributed Ledger Technologie (DLT), Innovation, Inspiring, Uncategorized

*Deze blog verscheen op het Caesar Experts Blog

Vorige week donderdag 5 oktober organiseerde Caesar Overheid een evenement over Blockchain. Het event met als thema:

“Welke concrete kansen biedt Blockchain voor de overheid?”

Voor ruim 90 deelnemers opende dagvoorzitter Eddie Altenburg het event waarna Theo de Wolf met de deelnemers deelde waarom Blockchain een belangrijke ontwikkeling voor Caesar is. Hierna kwamen de twee keynote sprekers Paul Bessems en Marloes Pomp aan het woord.

Paul Bessems is pionier, Blockchain Consultant en (co-)auteur van negen managementboeken. Paul is een expert op het gebied van Blockchain Organiseren. Hij helpt organisaties bij de transitie: ‘Van bedrijf naar netwerkorganisatie’ en met de vraag: Wat betekent Blockchain Organiseren voor onze organisatie en hoe kunnen we hiermee starten?’

Hierna sprak Marloes Pomp, Programma Officer Blockchain bij de Nederlandse overheid. Marloes nam ons mee in 25 pilots die momenteel lopen binnen de overheid.

Na deze twee inspirerende sprekers zijn de deelnemers (onder begeleiding van een facilitator) concreet aan de slag gegaan in een verkennende brainstorm. De deelnemers konden kiezen uit de volgende zes thema’s:

  • Blockchain & ketenpartners
  • Blockchain & onderwijs
  • Blockchain in het sociaal domein
  • Blockchain & veiligheid
  • Blockchain informatie architectuur
  • Blockchain & zaakgericht werken

Na de brainstorm gaven de diverse groepen plenair hun key messages terug waarna de dagvoorzitter de dag samenvatte en afsloot.

Meepraten? Ben je enthousiast geraakt over Blockchain of werk je in de overheid en ben je benieuwd naar de impact van Blockchain? Dan hebben we voor jouw deze LinkedIn groep aangemaakt waarin je met andere in gesprek kan over de mogelijkheden hiervan.

Deze groep, Blockchain voor Overheid, is bedoeld voor mensen welke geinteresseerd zijn in Blockchain/ Distributed Ledger Technology (DLT)/ Cryptocurrency en andere toepassingen voor Overheidsinstanties.

ps. Wat is Blockchain nu precies? Caesar legt uit:

Wat zijn de Internet of Things (IoT) en Machine Learning (ML) kansen in de offshore branche?

Business models, digital transformation, Internet of Everything, Internet of things, IoE, IoT, technology, Uncategorized

Afgelopen maand zijn Garansys en Caesar op bezoek geweest bij Van Oord. Van Oord is een jarenlange relatie van Garansys en wellicht bij je bekend als een van s’werelds grootste baggermaatschappijen van de wereld. Net als ieder bedrijf is Van Oord continu opzoek naar vernieuwing en innovatie om hun producten en diensten naar een hoger niveau te tillen.

Tijdens een inspiratie avond zijn Garansys en Caesar Experts, twee labels van de Caesar groep gevraagd om de deelnemers mee te nemen in de wereld van het Internet of Things & Machine Learning. Garansys collega Hugo Menning opende de avond na een korte introductie van Van Oord.

Internet of Things

Na zijn opening trapte Rick Bouter af met een inspiratie sessie over het Internet of Things. Rick nam de deelnemers mee in de snel veranderende wereld en hoe we tot dit moment gekomen zijn. Hierna vertelde hij wat het Internet of Things precies is en hoe je Internet of Things kunt onderverdelen in diverse elementen. Verder sprak Rick over concrete toepassingen in diverse industrieen vandaag de dag zijn waar Caesar aan bijdraagt en hoe je nu van concept naar prototype kunt komen als bedrijf.

Machine Learning

Hierna vervolgde collega Marco van der Steijle de avond over het thema Machine Learning. Marco nam ons mee in de kansen van zelf lerende systemen, maar stipte ook de techno- ethische vragen aan. Verder deelde Marco zijn visie op de relatie van Machine Learning met Artificial Intelligence (AI) & Deep Learning. Als laatste deelde Marco concrete projecten waar Caesar klanten helpt om Machine Learning concrete resultaten te halen en business goals te realiseren.

De Internet of Things game

Na deze diverse thema’s te hebben aangestipt zijn de deelnemers zelf aan de slag gegaan met de Internet of Things game. Deze game helpt deelnemers om Internet of Things praktisch toepasbaar te maken voor hun eigen organisatie. Of je nu in de producten of diensten sector zit, of je nu wel of geen IoT concept in gedachte hebt, de IoT game kan helpen om jou visie omtrent IoT concreet te maken. Think big, start small is hierbij de gedachte.

Dit heb ik nodig!

Kan jouw organisatie ook wel wat hulp gebruiken om concreet met een case aan de slag te gaan? Wij denken graag mee door middel van bovenstaande voorbeelden. Voor meer informatie over een Internet of Things, Machine Learning inspiratie sessie of Internet of Things game kun je hier contact met mij opnemen

Meer weten over Internet of Things

Wil je meer te weten komen over hoe jouw organisatie Internet of Things in kan zetten? Wij kunnen je helpen van inspiratie tot en met realisatie. Interesse hoe wij je kunnen helpen? Stuur ons via deze link een bericht en wij nemen contact met je op en komen bij je langs. Ondertussen kun je hier onze Internet of Things Whitepaper downloaden of ons volgen via Twitter, LinkedIn, Facebook of Instagram.

11.500 Industry 4.0 & the Industrial Internet enthousiasts

digital transformation, Internet of Everything, Internet of things, IoE, IoT, Uncategorized

A few years back I started the group Industry 4.0 & the Industrial Internet because there was no similar LinkedIn group on the industry focus of the Internet of Things. Today we passed 11.500 members in this group! Nice to see that IoT enthousiast find eachother and share theor vision on the developments in this area. Feel free to join!

Industry 4.0 & the Industrial Internet

 

 

Internet of Things rapport Caesar Experts – Dutch

Business Model Innovation, Business models, Caesar, data, Digital maturity, digital transformation, Innovation, Internet of things, IoT, Uncategorized

Bij het Internet of Things gaat het erom dat fysieke objecten (producten,
apparaten, machines) digitale, data- en informatie gedreven toegevoegde
waarde krijgen. Met – vaak al eenvoudige – elektronica, draadloze
connectiviteit en een verbinding met het internet worden zij ‘smart’ en
‘connected’. Hiermee raken de fysieke en virtuele wereld steeds meer met
elkaar verbonden. En de technologie is er klaar voor. Sensoren en andere
elektronica worden steeds krachtiger, kleiner, energiezuiniger en tegelijkertijd
goedkoper. Draadloze connectiviteit is overal aanwezig en clouddiensten zijn
laagdrempelig in te zetten.

Ben jij ook benieuwd naar de mogelijkheden die Internet of Things (IoT) biedt voor je organsiatie? Neem contact met me op.

 

 

 

How are FinTechs Planning to Takeover the Financial Services Sector?

Uncategorized

This post originally appeared on SogetiLabs

Where a few years ago the banking and financial industry was steady as a rock, things can change rapidly. FinTechs are entering the market and let the traditional finance and banking industry shake on their grounds.

FinTech, referring to the overall definition of Financial Technology is used for start-ups, scale-ups and other companies who are using disruptive technology to change the way money is managed. Where the traditional finance industry is managed in traditional companies with a very unwieldy, inert and cumbrous IT infrastructure FinTechs will rule by flexibility, agility and disruption.

BI Intelligence made an overview of the FinTech Ecosystem and how it is changing the banking and financial industry due to disruptive technologies.

fintech

 

BI Intelligence divides the FinTech Ecosystem into six pillars, Payments & Transfers, Lending & Financing, Retail Banking, Financial Management, Insurance and Markets & Exchanges. As you can see FinTechs cover most of the traditional banking and finance value chain.

Very specific solutions in segmented markets is key. That is exactly what FinTechs makes hard to battle. They have very good ideas, products and services in a highly segmented market. Where FinTechs have more issues with the scale-up phase, the Financial Services industry have finds it difficult to be flexible and innovative. Questions which help you stay relevant for your customers can be:

  • What channels are my customers using and how can I adept these in my offerings?
  • How can new technology help my customer in money management?
  • How can we make banking as easy as transferring money?
  • How can we be innovative with products and services to enter new markets where my customer is moving to?

Bottom-line the message stays: FinTechs are taking over your market share financial industry, how are you reacting?

Called as one of the: Machine to Machine (M2M) -Top 100 Thought Leaders by Onalytica

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Machine to Machine (M2M) -Top 100 Thought Leaders

Machine to Machine (M2M) -Top 100 Thought Leaders

Onalytica made an overview on IoT/ Wearable tech also:

The Internet of Things – Top 100 Thought Leaders

Wearable Tech Landscape 2015: Top Influencers and Brands

According to their website, Onalytica launched our Influencer Relationship Management solution, allowing our customers to systematically manage their relationships with influential stakeholders such as investors, journalists, regulators, thought leaders and bloggers, with a view to scaling their influence and deploying their resources more efficiently. Our Influencer Relationship Management (IRM) solution allows our customers to reach the right people at the right time with the right message at scale, by building relationships with key stakeholders and managing them over time. Our Influencer Identification services allow our customers to surface credible and relevant influencers to form the foundation of their influencer marketing programmes.

Five design principles for the Internet of Relevant Things

Uncategorized

This article originally appeared on SogetiLabs

Five design principles for the Internet of Relevant Things

The possibility of generating data out of external or internal environments to create actionable insights, which we can steer on – is a promise that the Internet of Things brings to us. Nowadays, large industries and small start-ups are driving their businesses toward IoT-related segments to get a piece from the ‘connectivity’ pie.

Yesterday, I visited the website “Internet of Useless Things.” Despite the name, it is a very useful website to visit. The company that launched this website is called: +Rehadstudio. This website, initially, provides a great overview of connected objects, which do not really serve a business point. A good point to remember, in this context, is that not every object with a connection can provide a great breakthrough in the IoT world.

I believe… this is exactly the point that +RehadStudio wants to put forward. If you are working in the IoT segment, please think about the true reason why you should connect objects and processes. There is only one good answer here: Be relevant to your own business strategy and customers; and gain competitive advantage out of the Internet of Things. Connecting the right things is the very first step to reach this ambition.

Designing the Internet of ‘Relevant’ Things

Amid the useless IoT-related products and services, the website states five principles to help us enter the Internet of Things market, and be relevant. These five IoT design principles are:

  1. More learning, less interface
  2. Numbers need a narrative
  3. Devices that can keep a secret
  4. Improvements, not builds
  5. It’s what’s inside that counts (too)

What is your motive to connect something to the internet? Let us know.