Digital Transformation: “Making sense of the mess we made with it”

Artificial Intelligence, Business Model Innovation, Business models, Capgemini Consulting, Digital maturity, Digital Strategy, digital transformation, Innovation, Leaders, Leading Digital, Marketing, technology

 

This article originally appeared on SogetiLabs

 

Digital Transformation

It does not matter how big or small you are. Concepts of innovation are overwhelming your feeds on different social platforms. Over-hyped technology buzz-words and start-up (or whatever) approaches are knocking on our doors… but do they make sense?

 An important thing to remember is to start with your company goals and apply technology to achieve these goals. Not the other way around. A lot of companies are adopting different types of technologies, but have no clue about what they should do with it.

Let us start from the beginning. We are living in a Digital world. Technology is everywhere around us. With Digital going mainstream, we will talk about Digital Transformation.

In a nutshell: 

  “Digital Transformation is the collective noun of the movement, which intertwine the physical and digital world to better determine client, customer and target audience needs to deliver excellent products & services with an excellent digital experience by the use of new technology.”

If you ask me, Digital Transformation is the process that companies follow when applying new technology to reach company goals. It’s about having a strategic mindset of what you want to reach and then applying the fitting technology to get a step (or a few) closer.

Digital Transformation is a new way of developing / working / delivering for you and your company; but it improves those items on various aspects. Think about the possibilities for items like: Visibility, efficiency, effectiveness, value creation, speed, scalability, customer experience, product development, innovation and so on.

An important thing to remember is: Step out of all the rumors and think about your vision. What do you want to reach? Then apply the right technology, which supports that vision.

Another important thing to note is: Be where your target audience is. Let your company be inspired by the way your customers use Digital solutions and facilitate them in using it. Make their lives easier by adding value to the reason of your existence, your products and services.

Of course, Digital Transformation is going to change the way you develop / work and deliver. Of course, your business model will change. But it will change your business model in a way to get closer to the people you serve. Is it a bad thing? No way. It has always been like this and will always be. The only thing that changes is the trend or technology we are talking about. In a few years, you will only remember the following:

“Digital Transformation: The paradigm shift towards business as usual”

If you want to learn more about Digital Transformation and find out answers on questions like:

  • “What is Digital Transformation?”
  • “How can I use Digital Transformation in my advantage?”
  • “How to adapt/ implement a Digital Transformation Strategy”
  • “How can I offer solutions that serves the client/ customer need in 2020?”
  • “What is the relation between Digital Transformation & Digital Customer Experience?”

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Leading Digital: top-down leadership is essential

Andrew McAfee, Business models, Capgemini, Capgemini Consulting, Didier Bonnet, Digital maturity, digital transformation, George Westerman, Inspiring, Leaders, Leading Digital, Massachusetts Institute of Technology, MIT, MIT sloan, technology

This post originally appeared on the Sogeti Labs blog

Only 6% of all companies focus on corporate digital transformation. These companies – mostly high tech and media groups – are driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices. The rest – 94% of the companies in our current economy –is simply not ready for the technology driven 21st century.

 Technology-and-telecom

The facts above are taken from the book: “Leading Digital, Turning Technology into Business Transformation”. The book, written by MIT’s Sloan Research Scientist George Westerman, Capgemini Consulting’s Senior Vice-President and Global Practice Leader Didier Bonnet & MIT’s principal research scientist Andrew McAfee gives an overview of the current digital transformation landscape. But it does not end there. Westerman, Bonnet and McAfee provided a 12 step roadmap that must support companies of the ‘old’ economy transform into real digital masters.

The question that makes us all think

Today I would like discuss some of the key questions in this book starting with the most important one:

“How can we enable and accelerate digital transformation in a fast changing technology landscape?”

Turning technology into business transformation

Let us first watch Didier Bonnet’s keynote during the Oracle Open World called: ”Leading Digital – Turning Technology into Business Transformation”. In this keynote Bonnet takes us on a journey through the book and presents important findings from his research.

 

If you only want to have a quick look through of his presentation, please find below:

Burberry vs. Me…

Maybe your question is: “How can I keep up with digital leaders such as Burberry?” Burberry and other successful companies entered the stage way before our company did. Let me first say that I understand your question. But every technology trend has its own early adopters. So it is normal that these companies are ahead of you. Secondly, when we look at the list of successful digital leaders, we can see that “Leading Digital” is not related to one single industry. Burberry, Caesar’s Entertainment, Nike, Procter & Gamble, and Starbucks, all of them are in different industries. The third comment I would like to make is: “You can do it too!” With the right ingredients you can start building towards your position as a “Digital Master”. To position yourself as a “Digital Master” let us first start with determine what you are at this moment.

 Four Levels of Digital Mastery

Digital maturity

When you want to lead digital, you must invest in both digital capability and leadership capability. Looking at the graph we can conclude that, if you have little of both you are a ‘beginner. When you have digital capabilities and no leadership capabilities you are ‘only’ a ‘fashionista’. When you have the leadership capabilities and no digital capabilities you are ‘conservative’. But, when you have both the capabilities of digital & leadership you can be called a digital master.

Top-down leadership is essential

Westerman, Bonnet and McAfee made a 12 step roadmap towards being a digital leader. If you want to reform not only your own business model but your entire business eco-system this is the way to go. So, if you are a part of the 94%, take a deep breath and start this journey. Step by step.

11777-CG-Leading-digital-panel-new_Beth_v06-(Transformation) for Retina

Sources

 Leading Digital Transformation Now – No Matter What Business You’re In – Didier Bonnet at Oracle Open World – Capgemini Group Youtube

 Didier Bonnet: Oracle Open World Presentation on #LeadingDigital – Capgemini Slideshare

 Image credits

Figure 1 – Trade and export me

Figure 2 – Capgemini Consulting

Figure 3 – Capgemini Consulting