trendwatching

The next big thing in Real Estate: ‘As a Service’

digital transformation, Dutch, Innovation, Inspiring, Leaders, Trends, Trendwatching

On a website about innovation, trends and new technology, a blog about Real Estate is not the first topic you would expect. Over the last decennia we’ve seen that the real estate industry is one of the most controversial market which is not chancing really fast.

 

Previous innovations in the real estate market

If we take a closer look to the market there are some changes visible already. These changes started in the last 10 years. Trends like BIM, LEAN, 3D printers and sustainability are already a trend for a while but during the credit crisis from 2008 it all speed up. When we take a closer look to BIM, LEAN and 3D printing in the real estate market we see the following:

  • Building Information Modelling (BIM) an digital presentation of the constructional and functional characteristics of a building; an effective way to create an building which ideally suits the customer.
  • LEAN, a management philosophy to create the maximum value for the customer focussing on less wasting
  • 3D-printing; an digital presentation and construction of (parts of) buildings; an effective way to create an building which ideally suits the customer.

All trends are really focused on an effective way to satisfying the customer.

 

Lack of innovation due to ‘provider markets’

Since the crisis also the rent and rental market is changing. In years of ‘provider markets’ innovations did not have big stimulations. The customers had to deal with the real estate which was available in the market. Long term visions of the real estate owners where not really focused to keep the users with longer contracts. When customers during the crisis stopped renting meters, a lot of real estate owners became in trouble. A huge amount of offices became empty and a change in management strategy was forced.

 

But then, the change kicked in

The providers market changed into a customers market, so the real estate owners were forced to think along with their clients. The products needed to fit the customers wishes otherwise they would have choose for someone else, a positive site of the crisis I would say. Flexible rental contracts with less square meters became the new standard. Since a few years the crisis in the real estate industry is fully over, but if you ask me, this movement has just started and is gaining more and more momentum.

 

Real Estate as a Service

One of the ‘products’ from the change into a customer market is real estate ‘as a service’ Over the last years, we see that companies are coming up which offer a working place with fully services.

 

“Real Estate as a Service can be observed as the shift from renting an office to renting a working place.“

 

Customers sign a contract for a kind of ‘all inclusive’ working spot for mostly a short period. Services like internet, cleaning, catering, office supplies are arranged by the real estate owner. Reservations are made on an internet platform and is it possible to rent already for a period of a few days.  It is a nice way to turn big, unattractive offices into attractive a fancy workspace for different companies. The buildings are besides a working place also a meeting place that can stimulates the cooperation between different companies in one building.

 

Real estate as a Service conclusion & outlook

The trend real estate ‘As a service’ fits completely in the current economy and suits the new generation. People like to have easy, fully service and want to be flexible.  This same culture is currently developing at companies. We’ve seen that companies can change really fast. Especially young companies and start-ups can grow fast, shrink fast or change philosophies which can change the need of real estate. People and companies want to focus on core businesses and they don’t want to carry about the non-core businesses. For the new generation the offices are also less relevant. As mentioned earlier in my opinion this trend has just started. The current ‘flexible’ generation is taking over the economy in the upcoming years. Companies will shift more and  more to an flexible part of their organisation. When we look to Real Estate as a Service I predict that this will become the standard for working places. Real Estate creators should already keep this in mind when construct an building. It should be possible for offices to ‘grow’, ‘shrink’ or change with their customers

 

If you have questions on this topic, please do not hesitate to reach out to me,

Best Jacco

 

Biography

Jacco Casteleijn is advisor project control at a consultant company. In this role Jacco advise project organisations to keep track on time, risk and money for big projects. Furthermore, is Jacco an entrepreneur in real estate an co-owner of Heica Vastgoed B.V. This company is an creator of turn-key buildings for rent or sell. If you want to catch-up with Jacco, you can contact him via his LinkedIn profile.

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5 tech trends within Recruitment Marketing that you will often meet

Digital maturity, digital transformation, Innovation, Inspiring, Recruitment, technology, Trends, Trendwatching

Opinion of Malique Steenbrink about the possibilities of technology within Recruitment Marketing that make HR processes more human.

5 tech trends within Recruitment Marketing that you will often meet

What influence does technology have in my field? A lot! When Rick asked me to write a guest blog I did already have some ideas. There are many technological trends that affect almost all industries, but certainly also within HR & Marketing, the cutting edge that I am involved in. You can think of optimizing your business processes, content distribution through smart algorithms, complete your data overview, but also new functions that you will encounter a lot in the future. So, I want to take you through a number of trends!

# 1 Virtual & Augmented Reality

In the construction and healthcare industry VR & AR has already adopted. Within recruitment it is an ideal way to give a glimpse into the kitchen. Think of company culture, the brand story, workplace, offices, cool projects, dress code, the delicious coffee machine, virtual tour, colleagues and person’s of interest that you will face in your first working week anyway. Curious? A few nice examples are (in the Netherlands): 360-degree VR experience makes Alliander stand out among many technicians, the use of the Hololens in healthcare at Omring. How did I use this directly by myself? During a kart hackathon for IT students and as a guided tour in an onboarding app.

# 2 Chatbots

The latent jobseeker is often not immediately interested in applying for jobs, but may be curious about you as an employer. It can therefore be a good idea to include your frequently asked questions (FAQ) on your career site and to give a candidate the opportunity to enter into a low-threshold conversation with HR or a colleague or the bot is given a suggestion. For example, Intercom is frequently used on the website for customer communication & support. Why don’t we just do this for HR as well?

# 3 Pre- & onboarding app

Where the first two trends can mainly support in the pre-hire phase, we can use apps during the onboarding and training period. Just as a virtual tour can replace a physical tour, an app can serve as a replacement or addition during the onboarding session and during the onboarding process. Technology ensures consistency in content, centralization of the process and also ensures two-way traffic with the new employee from the first moment. Want to know more about the app? Check it out!

# 4 Big data and smart algorithms

The company is growing and HR needs to hire a new employee. Where is the target group active? Which soft skills are we looking for and how are we going to test these skills? How would the candidate react in certain situations? In short: will we speak of a cultural fit or not? There are more and more companies that are focusing on data of target groups and making a business of it. Within the tight labor market targeted job marketing is important, because who doesn’t want this data of their target audience? After all, the goal is to fill that vacancy as quickly as possible with the right talent.

# 5 The internet and social platforms

Yes, we will almost forget this trend as it is so obvious. But no less important! It starts with attention to SEO, to ensure that your vacancies can also be found. In addition, a candidate will also visit you as an employer, think of LinkedIn, Glassdoor, Indeed or directly through their network. Transparency is central, so ensure a good candidate experience.

Use technology smartly, but don’t forget the candidate experience

For those who think HR would not be human enough due to all those trends, is wrong. Thanks to the use of these technologies, we know much better where we can find each other, whether we will like each other and whether we see a long-term partnership. It remains human! Before you have an interview, you often have contact with HR beforehand and once at the table you and possibly your new team want to see if there is also a real-life match. So we will continue to use technology to optimize (administrative) processes, which means that we have more time for the human aspect. That is why we will face in the coming years more functions as professional happiness expert, onboarding specialist, employee experience manager, happiness officer and learning & development manager. Read more about it in the articles HR positions with a golden future (Dutch).

Also relevant, the article that appeared last week at Werf& about 9 ways in which AI in recruitment already proves its worth (Dutch) and 5 Fascinating uses of AI in Recruitment in 2018 (English).

Biography: Malique works as an Employer Branding Specialist at Appical – the app for new hire success. She is responsible for the content around the Employer Brand and the entire employee experience. Her mission is to tell stories from the heart of the organization and she closely follows tech trends in her field.

Would you like to know more about how you make a magnet from your employer brand? Ask her! She often says:

”Storytelling is the most powerful way to put ideas into the world”.

Want to read more from Malique? She writes about Content Marketing, Social Influence, Employer Branding, Candidate Experience, Employee Journey and she shared a blog last month about her own onboarding experience.

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Appical blog (Dutch)

Appical blog (English)

Can you separate hype from trend?

Innovation, Inspiring, Leaders, Leading Digital, Trends, Trendwatching

If you look in fashion, music, energy or technology, the world is changing fast. Very fast. As CXO or management you live in an exited time where trends can be gamechangers for the long term. But as company leader you cannot know everything what is happening in your market and the world around it. Often you do not take enough time to dive into trends and their developments.

So that is what we will do for you!

“Trends are developments in a marketsegment, technology or whatsoever that can be gamechangers in a certain area for the long term.”

For the fact that the world is changing fast we want to help you determine what the future ‘might’ bring. Help you seperate hype from long term trends which can help you make strategic choices.

For the reason I am not an expert in every field I asked a few people to write a guest blog on trends they have identified within their field of expertise.

So what does a guest trendblog looks like? The bloggers will write about several marketsegments and developments they see happening in these markets.

  • Intro: What market or field do they write about
  • The need: What issues or ambitions are relevant in these markets
  • Enablers: What kind of enablers do they see
  • Trends: Towards what trends do these enablers develop
  • Impact: What impact will these trends have on business models
  • Chances: What kind of chanches will these trends offer companies

Are you also interested in writing a trend guest blog in a certain field? Let me know!

Rick

 

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