5 tech trends within Recruitment Marketing that you will often meet

Digital maturity, digital transformation, Innovation, Inspiring, Recruitment, technology, Trends, Trendwatching

Opinion of Malique Steenbrink about the possibilities of technology within Recruitment Marketing that make HR processes more human.

5 tech trends within Recruitment Marketing that you will often meet

What influence does technology have in my field? A lot! When Rick asked me to write a guest blog I did already have some ideas. There are many technological trends that affect almost all industries, but certainly also within HR & Marketing, the cutting edge that I am involved in. You can think of optimizing your business processes, content distribution through smart algorithms, complete your data overview, but also new functions that you will encounter a lot in the future. So, I want to take you through a number of trends!


# 1 Virtual & Augmented Reality

In the construction and healthcare industry VR & AR has already adopted. Within recruitment it is an ideal way to give a glimpse into the kitchen. Think of company culture, the brand story, workplace, offices, cool projects, dress code, the delicious coffee machine, virtual tour, colleagues and person’s of interest that you will face in your first working week anyway. Curious? A few nice examples are (in the Netherlands): 360-degree VR experience makes Alliander stand out among many technicians, the use of the Hololens in healthcare at Omring. How did I use this directly by myself? During a kart hackathon for IT students and as a guided tour in an onboarding app.

# 2 Chatbots

The latent jobseeker is often not immediately interested in applying for jobs, but may be curious about you as an employer. It can therefore be a good idea to include your frequently asked questions (FAQ) on your career site and to give a candidate the opportunity to enter into a low-threshold conversation with HR or a colleague or the bot is given a suggestion. For example, Intercom is frequently used on the website for customer communication & support. Why don’t we just do this for HR as well?

# 3 Pre- & onboarding app

Where the first two trends can mainly support in the pre-hire phase, we can use apps during the onboarding and training period. Just as a virtual tour can replace a physical tour, an app can serve as a replacement or addition during the onboarding session and during the onboarding process. Technology ensures consistency in content, centralization of the process and also ensures two-way traffic with the new employee from the first moment. Want to know more about the app? Check it out!

# 4 Big data and smart algorithms

The company is growing and HR needs to hire a new employee. Where is the target group active? Which soft skills are we looking for and how are we going to test these skills? How would the candidate react in certain situations? In short: will we speak of a cultural fit or not? There are more and more companies that are focusing on data of target groups and making a business of it. Within the tight labor market targeted job marketing is important, because who doesn’t want this data of their target audience? After all, the goal is to fill that vacancy as quickly as possible with the right talent.

# 5 The internet and social platforms

Yes, we will almost forget this trend as it is so obvious. But no less important! It starts with attention to SEO, to ensure that your vacancies can also be found. In addition, a candidate will also visit you as an employer, think of LinkedIn, Glassdoor, Indeed or directly through their network. Transparency is central, so ensure a good candidate experience.

Use technology smartly, but don’t forget the candidate experience

For those who think HR would not be human enough due to all those trends, is wrong. Thanks to the use of these technologies, we know much better where we can find each other, whether we will like each other and whether we see a long-term partnership. It remains human! Before you have an interview, you often have contact with HR beforehand and once at the table you and possibly your new team want to see if there is also a real-life match. So we will continue to use technology to optimize (administrative) processes, which means that we have more time for the human aspect. That is why we will face in the coming years more functions as professional happiness expert, onboarding specialist, employee experience manager, happiness officer and learning & development manager. Read more about it in the articles HR positions with a golden future (Dutch).

Also relevant, the article that appeared last week at Werf& about 9 ways in which AI in recruitment already proves its worth (Dutch) and 5 Fascinating uses of AI in Recruitment in 2018 (English).

Biography: Malique works as an Employer Branding Specialist at Appical – the app for new hire success. She is responsible for the content around the Employer Brand and the entire employee experience. Her mission is to tell stories from the heart of the organization and she closely follows tech trends in her field.

Would you like to know more about how you make a magnet from your employer brand? Ask her! She often says:

”Storytelling is the most powerful way to put ideas into the world”.

Want to read more from Malique? She writes about Content Marketing, Social Influence, Employer Branding, Candidate Experience, Employee Journey and she shared a blog last month about her own onboarding experience.

LinkedIn

Appical blog (Dutch)

Appical blog (English)

 

Can you separate hype from trend?

Innovation, Inspiring, Leaders, Leading Digital, Trends, Trendwatching

If you look in fashion, music, energy or technology, the world is changing fast. Very fast. As CXO or management you live in an exited time where trends can be gamechangers for the long term. But as company leader you cannot know everything what is happening in your market and the world around it. Often you do not take enough time to dive into trends and their developments.

So that is what we will do for you!

“Trends are developments in a marketsegment, technology or whatsoever that can be gamechangers in a certain area for the long term.”

For the fact that the world is changing fast we want to help you determine what the future ‘might’ bring. Help you seperate hype from long term trends which can help you make strategic choices.

For the reason I am not an expert in every field I asked a few people to write a guest blog on trends they have identified within their field of expertise.

So what does a guest trendblog looks like? The bloggers will write about several marketsegments and developments they see happening in these markets.

  • Intro: What market or field do they write about
  • The need: What issues or ambitions are relevant in these markets
  • Enablers: What kind of enablers do they see
  • Trends: Towards what trends do these enablers develop
  • Impact: What impact will these trends have on business models
  • Chances: What kind of chanches will these trends offer companies

Are you also interested in writing a trend guest blog in a certain field? Let me know!

Rick

 

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#4 books on technology & digital transformation you should read

Business Model Innovation, Business models, Capgemini, Capgemini Consulting, Didier Bonnet, Digital maturity, Digital Strategy, digital transformation, Expert Connect, Innovation, Internet of things, Leading Digital, Massachusetts Institute of Technology, MIT, MIT sloan

These days there are an exploding amount of books on technology. Personally I think the books below are really insight full and I would recommand these books.

 

#1 – “The Second Machine Age” by Erik Brynjolfsson & Andrew McAfee

View, “Race with the machines: Erik Brynjolfsson at TED2013”, here

 

#2 – “Leading Digital” – “Turning technology into business transformation” from George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT.

View Didier Bonnet’s keynote presentation on “Leading Digital” at Oracle Open World 2014 here.

 

#3 – “The Innovators” – “How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution”, by Walter Isaacson

The Washington Post Book review, The New York Times review, The Wallstreet Journal review

Check Walter Isaacson out during a Google Talk discussion

 

#4 – “Enchanted Objects” – by David Rose

His popular book, Enchanted Objects: Design, Human Desire, and the Internet of Things, focuses on the future of the internet of things and how these technologies will impact the ways we live and work. He’s also a lecturer at the MIT Media Lab and has worked with the Tangible Media and City Science groups. David holds patents for photo sharing, interactive TV, ambient information displays and medical devices. His work has been featured at the MoMA, covered in The New York Times, WIRED, The Economist, and parodied on The Colbert Report. Source: https://enchantedobjects.com/about/

Check out David Rose his Tedx keynote on Enchanted Objects

Photo credit featured image

Blockchain: cryptocurrencies and the limitless other applications of this technology

Bitcoin, Blockchain, Business Model Innovation, Business models, Distributed Ledger Technologie (DLT), Innovation

Today I was asked to present about Blockchain, cryptocurrencies and the limitless other applications of this technology for a group of 60 students.

Are you interested in a key note or workshop as well, let me know via a LinkedIn message or via a comment below this post.

 

Vandaag heb ik gesproken voor een groep van 60 studenten over Blockchain, cryptocurrencies en de vele andere mogelijkheden en toepassingen van deze technologie.

Geinteresseerd in een keynote of workshop, laat het me weten via LinkedIn of in de comments hier beneden en ik neem contact met je op.

Samen krachtiger in innovatie – Caesar Experts & a.s.r.

Business Model Innovation, Business models, Caesar, Caesar Experts, data, digital transformation, Innovation, Inspiring, Internet of things, IoT, technology

Impressie video van een Internet of Things innovatie traject welke ik voor Caesar gedaan heb bij verzekeraar a.s.r.

“De technologiehelden van Caesar Experts (Rick, Bahto, Jeffrey en Jeroen) hebben in een paar weken de business van a.s.r. meegenomen in de wereld van Internet of Things (IoT) met een IoT workshop. Daarnaast hebben ze in een razend tempo een prototype voor a.s.r. gemaakt met bijbehorend dashboard wat laat zien welke triggers afgaan op basis van omgevingsdata.”

The impact of Internet of Things on society and business

Business Model Innovation, Innovation, Inspiring, Internet of Everything, Internet of things

Yesterday i had the privilege to speak to over 200 people on a rapid changing society and the impact of the Internet of Things (IoT) and data on it.

“How do you stay relevant for tomorrow?”

If you are interested in these topics as well, feel free to contact me on speaking engagements on new technology.

What happens with Blockchain in the Dutch government?

bitcoin, Bitcoin, blockchain, Blockchain, Business Model Innovation, Business models, Distributed Ledger Technologie (DLT), Innovation, Inspiring

Are you interested what happens with Blockchain within the Dutch government?

Make sure you look out this 389 pages counting .pdf. In this document called: Results Blockchain pilots june – november 2016 there is a very nice overview on a diversity of Blockchain pilots within the Dutch government.

Verkenningen_Pilots bij Rijksoverheid_Resultaten blockchainpilots jun-nov 2016

Source: DA2020

 

If you want to share your thoughts on Blockchain within the Dutch government you can join our community:

Blockchain voor Overheid

PWC: 2018 Artificial Intelligence predictions

Artificial Intelligence, Business Model Innovation, Business models, data, digital transformation, Innovation, Inspiring, technology

2018 Artificial Intelligence predictions

8 insights to shape business strategy

PWC: “Here’s some actionable advice on artificial intelligence (AI), that you can use today: If someone says they know exactly what AI will look like and
do in 10 years, smile politely, then change the subject or walk away.”

 

Final thesis: Internet of Things for business: From sick(care) to health(care)

Artificial Intelligence, Business Model Innovation, Business models, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Kevin Ashton, Kevin Kelly, Leaders, Leading Digital, Massachusetts Institute of Technology, MIT, Steve Jobs, technology

A data driven future

Internet of Things for business: From sick(care) to health(care)

Report i wrote for my final thesis at Sogeti, ViNT – Verkenning Instituut New Technology.

Blochchain: re-organizing productivity as we know it

bitcoin, Bitcoin, blockchain, Blockchain, Business Model Innovation, Business models, Distributed Ledger Technologie (DLT), Innovation, Inspiring

Blochchain is a Distributed Ledger Technology (DLT) which has a huge potential to re-organize productivity as we know it.

Together with Eddie Altenburg, Daan Bunte & Dibran Mulder, I wrote this whitepaper on Blockchain (Dutch) called: “Blockchain, de hype voorbij!”

 

Blockchain is een Distributed Ledger Technology (DLT) welke een enorm potentieel biedt om productiviteit zoals wij het nu kennen te re-organiseren.

Samen met Eddie Altenburg, Daan Bunte & Dibran Mulder,schreef ik het whitepaper:”Blockchain, de hype voorbij!”