Human Centric Design: “How to turn new technology into new money?”

Business Model Innovation, Business models, Design thinking, digital transformation, Human centric design, Innovation, Inspiring, technology, Trends, Trendwatching, Uncategorized

New technologies are flooding the world, AI, VR, Blockchain, bots, edge computing and so on are regularly featured in blogs, articles and more. If you look at the Gartner Hype cycle you can’t but help thinking that the technological development is outrunning our imagination. When you take a closer look at those articles and blogs you see applications of new technology that you would have never foreseen. A question that is keep popping up is the value add for clients and end users. But besides all the technology wanderlust, in the end there is only one real question left…

“How to turn the meaning of new technology into new money?”

Today’s tech challenge

In a lot of boardrooms, this is a very big challenge. Because: “How do you use new technology in products and services that are beneficial for our clients and they are willing to pay for?” One key element is the need to question yourself on the following: “Are we client driven or technology driven?” Many companies these days are tech driven and, often fail in first instance. The problem with companies that put technology as their main driver, is that applying new technology is a goal in itself. The point of that is that it is not serving any company or customers issues or ambitions.

Today’s tech opportunity

The companies that do succeed, typically apply techniques that are derived from organisations that have an extreme customer focus (customer obsessed) and apply techniques like strategic design (design thinking, customer journeys, etc.) to reframe their thinking. The main driver to use these techniques is that the focus is more and more towards human centric design (HCD). But what is Human Centric Design. We would like to quote a line our of a brilliant piece from the Guardian called: “Why Human Centric Design matters”

“Steve Jobs once asserted, “True innovation comes from recognizing an unmet need and designing a creative way to fill it.” While he may not have been specifically referring to human centered design, you’d be forgiven for making the assumption. After all, the purpose of human centered design is to create innovative products, services and solutions through creative and collaborative practices.”

So how can digital transformation tools help you discover new applications for all these emerging technologies to apply Human Centric Design?

Building ground zero

The first step to apply Human Centric Design is by applying Digital Transformation tools to build ground zero. By applying the key principles of Design Thinking (Empathise, Define, Ideate, Prototype and Test) you put yourself in the shoes of the customer/ end user and force yourself to reframe the initial question/ problem/ issue. It helps you identify why and for whom you are designing. Doing this from multiple viewpoints (reframing) will provide you with new insights and (sometimes) unexpected views of the initial problem.

Get ready for impact…

The second step is to point every single resource in putting Human Centred design to work. This method, originally developed by IDEO (ideo.org), turns imagination in to real solutions. By going through Inspiration, Ideation and Implementation steps you turn deep insights into human needs (empathy) in to multiple ideas, designs or prototypes to life and eventually to market. A key aspect to this is continuous learning in all of the phases.

Human Centred Design resulted in Impact

By applying deep learning and understanding your customers from the start, you maintain the ability to quickly adapt these learnings to what you are designing and building. As a result you will build a successful product or service since you have, throughout the process, kept the people you are doing this for at the heart of the process. By doing that the meaning of Human Centred Design is applied and you created meaningful innovation. Innovation, not driven by technology but driven by the people who are using it every day, using it to increase welfare and that is innovation as well companies as humans are willing to pay for.

Happy innovating, Bob & Rick

 

 

Biographies of the writers

Bob Ickenroth – Is lead digital consultant at inspearit Netherlands. In this role, Bob is responsible for assisting companies in their transformation towards a more digital self. He is a coach, consultant and trainer in topics such as innovation, business and IT alignment and value creation with the customer at heart. Bob has over 20 years of international experience bridging the gap between business and IT. More information about Bob can be found on his LinkedIn page.

Rick Bouter – is a consultant Emerging Technology within Accenture’s Consulting practice. Within his role, Rick helps companies to understand the impact of new and emerging technologies and how to apply them to create impact for their clients. In his spare time Rick writes articles about innovation and trends such as, Blockchain, Internet of Things, Artificial Intelligence and others which can be found on his website: www.rickbouter.com. In particular, the impact of new technology on human, ethics and economics are topics that appeals to him. You can contact Rick via his LinkedIn page.

Image credit 1

Image credit 2: Source: IDEO

Image credit 3: Source: Stanford.edu

 

                                                                                                     

Internet of Things: “from buzzword to differentiator”

Business Model Innovation, Business models, Caesar, Digital maturity, Digital Strategy, digital transformation, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Uncategorized

This blog originally appeared on the Caesar Experts blog

Internet of Things as a buzzword – The Internet of Things (IoT) is a buzzword which cannot be removed from our trend scene recently. Everyone is talking about the Internet of Things or one of the many synonyms of it, but what is IoT exactly? In the upcoming blog series of three articles, I will elaborate on IoT as a trend, several concrete examples will briefly pass by, and we will see how your organization can start concretely. In this article, “Internet of Things 1/3 – from buzzword to differentiator” I will elaborate on what this technological development is and we will point to the IoT as a trend.

What is the Internet of Things? – The Internet of Things is a technological development in which machines, building, people & other objects can be connected to the internet or another network. By providing the above objects with sensors & actuators, you can quickly generate data through these objects. Through the internet or another network, the data will come towards you, which gives you a lot more data about the internal processes of an object or the external processes, the environment. This data can be of incredible importance to creating a strategy whether it is for realizing new revenue models, reducing costs or optimizing company processes.

Image 1: IoT Business DNA

 Getting back to the term Internet of Things. What does this technological trend include? There are many definitions & synonyms described on the Internet of Things, in this article I want to engage how we, at Caesar, use the Internet of Things, in two parts:

Insight – Under insight, we count the measuring through sensors, the collecting of data and the analyzing of collected data.

Influence – Under influence, we understand the communicating to users/decision-makers, a different way of interacting than we have seen up until now and the automating of processes.

From data to wisdom – Nowadays the Internet of Things wins its popularity because we live in a world which has engaged in a complete ‘run’ on data. That is only logical! With data, you can make choices for your company by using correct and complete information and offer the customer services that they want.

Image 2: Insight & Influence

 The intertwining of an old and a new world – Where you can optimise processes, production, assets and logistics with the Internet of Things, you can also influence the business of tomorrow. For example, you can use the Internet of Things to work with entirely new business models which strengthen customer relations, apply other revenue and payment models, change the ways of dealing with upselling & lock-in and have data function as an extra source of income.

 Summarized we can say that the Internet of Things makes it possible to collect more data, which gives you a better grip on your business of today and give you the insight and influence of tomorrow.

 

“Have you thought about which impact this trend has on your company and which chances this brings for you?”

 

Knowing more about the Internet of Things – Could your organization use some help to start with a case concretely? We like to help to work towards your goal using the examples above. For more information, you can get in contact with me here to talk about an IoT inspiration session or IoT brain game.

 Do you want to know more about how your organization can use the Internet of Things? Let me know and maybe I can help you.

Image credits

5 tech trends within Recruitment Marketing that you will often meet

Digital maturity, digital transformation, Innovation, Inspiring, Recruitment, technology, Trends, Trendwatching

Opinion of Malique Steenbrink about the possibilities of technology within Recruitment Marketing that make HR processes more human.

5 tech trends within Recruitment Marketing that you will often meet

What influence does technology have in my field? A lot! When Rick asked me to write a guest blog I did already have some ideas. There are many technological trends that affect almost all industries, but certainly also within HR & Marketing, the cutting edge that I am involved in. You can think of optimizing your business processes, content distribution through smart algorithms, complete your data overview, but also new functions that you will encounter a lot in the future. So, I want to take you through a number of trends!

# 1 Virtual & Augmented Reality

In the construction and healthcare industry VR & AR has already adopted. Within recruitment it is an ideal way to give a glimpse into the kitchen. Think of company culture, the brand story, workplace, offices, cool projects, dress code, the delicious coffee machine, virtual tour, colleagues and person’s of interest that you will face in your first working week anyway. Curious? A few nice examples are (in the Netherlands): 360-degree VR experience makes Alliander stand out among many technicians, the use of the Hololens in healthcare at Omring. How did I use this directly by myself? During a kart hackathon for IT students and as a guided tour in an onboarding app.

# 2 Chatbots

The latent jobseeker is often not immediately interested in applying for jobs, but may be curious about you as an employer. It can therefore be a good idea to include your frequently asked questions (FAQ) on your career site and to give a candidate the opportunity to enter into a low-threshold conversation with HR or a colleague or the bot is given a suggestion. For example, Intercom is frequently used on the website for customer communication & support. Why don’t we just do this for HR as well?

# 3 Pre- & onboarding app

Where the first two trends can mainly support in the pre-hire phase, we can use apps during the onboarding and training period. Just as a virtual tour can replace a physical tour, an app can serve as a replacement or addition during the onboarding session and during the onboarding process. Technology ensures consistency in content, centralization of the process and also ensures two-way traffic with the new employee from the first moment. Want to know more about the app? Check it out!

# 4 Big data and smart algorithms

The company is growing and HR needs to hire a new employee. Where is the target group active? Which soft skills are we looking for and how are we going to test these skills? How would the candidate react in certain situations? In short: will we speak of a cultural fit or not? There are more and more companies that are focusing on data of target groups and making a business of it. Within the tight labor market targeted job marketing is important, because who doesn’t want this data of their target audience? After all, the goal is to fill that vacancy as quickly as possible with the right talent.

# 5 The internet and social platforms

Yes, we will almost forget this trend as it is so obvious. But no less important! It starts with attention to SEO, to ensure that your vacancies can also be found. In addition, a candidate will also visit you as an employer, think of LinkedIn, Glassdoor, Indeed or directly through their network. Transparency is central, so ensure a good candidate experience.

Use technology smartly, but don’t forget the candidate experience

For those who think HR would not be human enough due to all those trends, is wrong. Thanks to the use of these technologies, we know much better where we can find each other, whether we will like each other and whether we see a long-term partnership. It remains human! Before you have an interview, you often have contact with HR beforehand and once at the table you and possibly your new team want to see if there is also a real-life match. So we will continue to use technology to optimize (administrative) processes, which means that we have more time for the human aspect. That is why we will face in the coming years more functions as professional happiness expert, onboarding specialist, employee experience manager, happiness officer and learning & development manager. Read more about it in the articles HR positions with a golden future (Dutch).

Also relevant, the article that appeared last week at Werf& about 9 ways in which AI in recruitment already proves its worth (Dutch) and 5 Fascinating uses of AI in Recruitment in 2018 (English).

Biography: Malique works as an Employer Branding Specialist at Appical – the app for new hire success. She is responsible for the content around the Employer Brand and the entire employee experience. Her mission is to tell stories from the heart of the organization and she closely follows tech trends in her field.

Would you like to know more about how you make a magnet from your employer brand? Ask her! She often says:

”Storytelling is the most powerful way to put ideas into the world”.

Want to read more from Malique? She writes about Content Marketing, Social Influence, Employer Branding, Candidate Experience, Employee Journey and she shared a blog last month about her own onboarding experience.

LinkedIn

Appical blog (Dutch)

Appical blog (English)

#4 books on technology & digital transformation you should read

Business Model Innovation, Business models, Capgemini, Capgemini Consulting, Didier Bonnet, Digital maturity, Digital Strategy, digital transformation, Expert Connect, Innovation, Internet of things, Leading Digital, Massachusetts Institute of Technology, MIT, MIT sloan

These days there are an exploding amount of books on technology. Personally I think the books below are really insight full and I would recommand these books.

 

#1 – “The Second Machine Age” by Erik Brynjolfsson & Andrew McAfee

View, “Race with the machines: Erik Brynjolfsson at TED2013”, here

 

#2 – “Leading Digital” – “Turning technology into business transformation” from George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT.

View Didier Bonnet’s keynote presentation on “Leading Digital” at Oracle Open World 2014 here.

 

#3 – “The Innovators” – “How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution”, by Walter Isaacson

The Washington Post Book review, The New York Times review, The Wallstreet Journal review

Check Walter Isaacson out during a Google Talk discussion

 

#4 – “Enchanted Objects” – by David Rose

His popular book, Enchanted Objects: Design, Human Desire, and the Internet of Things, focuses on the future of the internet of things and how these technologies will impact the ways we live and work. He’s also a lecturer at the MIT Media Lab and has worked with the Tangible Media and City Science groups. David holds patents for photo sharing, interactive TV, ambient information displays and medical devices. His work has been featured at the MoMA, covered in The New York Times, WIRED, The Economist, and parodied on The Colbert Report. Source: https://enchantedobjects.com/about/

Check out David Rose his Tedx keynote on Enchanted Objects

Photo credit featured image

Samen krachtiger in innovatie – Caesar Experts & a.s.r.

Business Model Innovation, Business models, Caesar, Caesar Experts, data, digital transformation, Innovation, Inspiring, Internet of things, IoT, technology

Impressie video van een Internet of Things innovatie traject welke ik voor Caesar gedaan heb bij verzekeraar a.s.r.

“De technologiehelden van Caesar Experts (Rick, Bahto, Jeffrey en Jeroen) hebben in een paar weken de business van a.s.r. meegenomen in de wereld van Internet of Things (IoT) met een IoT workshop. Daarnaast hebben ze in een razend tempo een prototype voor a.s.r. gemaakt met bijbehorend dashboard wat laat zien welke triggers afgaan op basis van omgevingsdata.”

PWC: 2018 Artificial Intelligence predictions

Artificial Intelligence, Business Model Innovation, Business models, data, digital transformation, Innovation, Inspiring, technology

2018 Artificial Intelligence predictions

8 insights to shape business strategy

PWC: “Here’s some actionable advice on artificial intelligence (AI), that you can use today: If someone says they know exactly what AI will look like and
do in 10 years, smile politely, then change the subject or walk away.”

 

“Blockchain, de hype voorbij!”

Bitcoin, Blockchain, Business Model Innovation, Business models, Caesar, Caesar Experts, digital transformation, Distributed Ledger Technologie (DLT), Innovation

Naar aanleiding van het event: “Blockchain en kansen binnen de overheid” van begin oktober bleven vragen binnenkomen bij Caesar Overheid over Blockchain. Vragen over wat Blockchain en Distributed Ledger Technology zijn. Hoe je tot Blockchain use cases komt, maar ook hoe je van concept naar experimentatie fase gaat. Kortom genoeg vragen om een whitepaper over te schrijven. Om deze reden lanceert Caesar het whitepaper met als titel:

“Blockchain, de hype voorbij!”

In dit whitepaper hopen de schrijvers drie vragen te beantwoorden:

1. Wat is Blockchain?

Hier gaan we in op de technologie Blockchain, wat Digital Ledger Technology is en wat bijvoorbeeld digitaal vertrouwen is. Ook gaan we in op de werking van Blockchain en open en closed Blockchains.

2. Wat gebeurt er binnen de (overheids)markt?

In dit gedeelte geven we een overzicht van pilots welke plaatsvinden binnen de overheid. Hier kijken we naar de huidige situatie van een scenario, de impact en het concept van Blockchain en de waarde ervan.

3. Hoe moeten wij als organisatie nu concreet beginnen?

Hier geven we een aantal concrete tips om aan de slag te gaan met Distributed Ledger Technology (DLT).

Benieuwd hoe ik je kan helpen in het experimenteren en organiseren van Blockchain? Laat het weten in de comments en ik neem contact met je op om de mogelijkheden te bespreken.

Meer weten over Blockchain en wat er gebeurt binnen de overheidsmarkt? In de LinkedIn groep Blockchain Overheid gaan we hierover verder in gesprek.

Welke kansen biedt Blockchain voor de overheid? (event recap)

blockchain, digital transformation, Distributed Ledger Technologie (DLT), Innovation, Inspiring, Uncategorized

*Deze blog verscheen op het Caesar Experts Blog

Vorige week donderdag 5 oktober organiseerde Caesar Overheid een evenement over Blockchain. Het event met als thema:

“Welke concrete kansen biedt Blockchain voor de overheid?”

Voor ruim 90 deelnemers opende dagvoorzitter Eddie Altenburg het event waarna Theo de Wolf met de deelnemers deelde waarom Blockchain een belangrijke ontwikkeling voor Caesar is. Hierna kwamen de twee keynote sprekers Paul Bessems en Marloes Pomp aan het woord.

Paul Bessems is pionier, Blockchain Consultant en (co-)auteur van negen managementboeken. Paul is een expert op het gebied van Blockchain Organiseren. Hij helpt organisaties bij de transitie: ‘Van bedrijf naar netwerkorganisatie’ en met de vraag: Wat betekent Blockchain Organiseren voor onze organisatie en hoe kunnen we hiermee starten?’

Hierna sprak Marloes Pomp, Programma Officer Blockchain bij de Nederlandse overheid. Marloes nam ons mee in 25 pilots die momenteel lopen binnen de overheid.

Na deze twee inspirerende sprekers zijn de deelnemers (onder begeleiding van een facilitator) concreet aan de slag gegaan in een verkennende brainstorm. De deelnemers konden kiezen uit de volgende zes thema’s:

  • Blockchain & ketenpartners
  • Blockchain & onderwijs
  • Blockchain in het sociaal domein
  • Blockchain & veiligheid
  • Blockchain informatie architectuur
  • Blockchain & zaakgericht werken

Na de brainstorm gaven de diverse groepen plenair hun key messages terug waarna de dagvoorzitter de dag samenvatte en afsloot.

Meepraten? Ben je enthousiast geraakt over Blockchain of werk je in de overheid en ben je benieuwd naar de impact van Blockchain? Dan hebben we voor jouw deze LinkedIn groep aangemaakt waarin je met andere in gesprek kan over de mogelijkheden hiervan.

Deze groep, Blockchain voor Overheid, is bedoeld voor mensen welke geinteresseerd zijn in Blockchain/ Distributed Ledger Technology (DLT)/ Cryptocurrency en andere toepassingen voor Overheidsinstanties.

ps. Wat is Blockchain nu precies? Caesar legt uit:

Intelligence Lab: Van urgent business probleem naar praktische oplossingen

Business Model Innovation, Business models, digital transformation, Innovation, Inspiring

Deze blog verscheen onlangs op de blog van Caesar Experts.

Je kent ze ongetwijfeld; Vastlopers. Urgente vraagstukken waar al bakken met geld en energie in zitten, alleen de oplossing is nog niet inzicht. De drive om tot een oplossing te komen vervaagd en het vraagstuk lijkt alleen maar complexer te worden. Zoals Einstein een aantal jaren geleden zei:

 We can’t solve problems by using the same kind of thinking we used when we created them.

Vastlopers vragen om een andere benadering, daarvoor hebben de Caesar groep en Permanent Bèta de handen in een geslagen. Het Intelligence Lab brengt injecties die beweging brengen waarmee nieuwe inzichten ontstaan en andere oplossingsrichtingen zichtbaar worden.

Creatieve injectie

Het Intelligence Lab benadert en beantwoordt dit soort brandende vragen op een andere manier, met creativiteit en een 360 graden benadering geven we een injectie op jouw ‘vastloper’.

Hierin kan je denken aan het inzetten van het denkvermogen van een collectief IQ voor andere invalshoeken. Dit collectieve IQ bestaat uit een afvaardiging van een community van 2000 personen met ITers, fotografen, psychologen, vormgevers, kunstenaars. Die invalshoeken verrijken we daarna met slim verzamelde en verrijkte data. Natuurlijk supporten we ook in de trial and error fase met het opzetten van meetbare experimenten.

Het intelligence lab werkt als volgt

Je hebt als business owner een specifieke vraag, die gaan we met jou en je team aanscherpen. De aard van de vraag bepaalt met welke injectie we samen gaan starten, dat kan een duik in de data zijn (wat verteld de data ons) of een sessie met een community om eerst te divergeren. Door creativiteit te combineren met de kracht van data creëren we een enorm krachtige mix die verder gaat dan de bekende problem solve sessies. Dat combineren we met een praktische insteek, je vraag heeft urgentie dus willen we in 4 weken een resultaat bereiken.

blog40

Inmiddels heeft het Intelligence Lab vragen beantwoord voor onder andere ASR, Big Improvement Day, Vitens, Volker Infra en Alliander.

Het Intelligence Lab is powered by Caesar Groep en Permanent Beta.

Deze blog is een gezamenlijk geschreven artikel door Marjan Timmer, Manager Business Relations & Rick Bouter, Innovatie Consultant.

Caesar Experts & a.s.r. van Internet of Things (IoT) concept naar prototype in no-time

digital transformation, Internet of Everything, Internet of things, IoE, IoT, technology

Help ons de business potentie van nieuwe technologie te ontdekken

Deze geweldige vraag kregen we begin dit jaar vanuit a.s.r. Het was de start van een traject waarin een a.s.r./Caesar Experts team met elkaar aan de slag is gegaan om samen een toepassing te maken op het gebied van Internet of Things voor het schadebedrijf van a.s.r. In deze blog zal ik uiteenzetten hoe we van concept naar prototype zijn gekomen in slechts een paar weken.

Inspire & experiment

Met ons gezamenlijke team van a.s.r. en Caesar Experts zijn we begonnen met een inspiratie sessie over Internet of Things, gevolgd door een hands-on sessie waarbij alle teamleden heel praktisch aan de slag zijn gegaan met Internet of Things. Op deze manier zag het team zelf al snel diverse toepassingen en kansen van de technologische ontwikkeling IoT.

Concept

Na het kennismaken met IoT is er een case is geselecteerd waar het hele team enthousiast over was, hooibroei! De hooibroei case is met name geselecteerd om dat het een proces is welke de klantinteractie kan verhogen en omdat er voldoende te meten is vanuit een IoT perspectief. Leuk dat iedereen enthousiast was, maar wat is hooibroei eigenlijk? Hooibroei is een bacterie welke zorgt dat de temperatuur in wat leidt tot zelfontbranding. Dit geldt niet alleen voor hooi maar ook voor andere organische materialen. Door met deskundigen van a.s.r. in gesprek te gaan kwamen we erachter wat kenmerken van hooibroei zijn. Ook werd duidelijk hoe vandaag de dag het proces van inspectie gaan met de bijbehorende kosten door a.s.r. als verzekeraar.

Realize & Validate: prototyping & platform

Op basis van deze informatie is Caesar aan de slag gegaan en zijn sensoren, logica, het netwerk, en andere benodigdheden geselecteerd. Na deze fase is het prototype door Caesar gerealiseerd en gevalideerd met het team van a.s.r. In parallel is Caesar aan de slag gegaan om een platform te realiseren welke real-time inzicht gaf in de huidige situatie van het hooi en de afwijkingen hiervan. Ook zijn diverse triggers en acties ingebouwd om bij afwijkingen vroegtijdig signalen uit te sturen dus van reactief handelen naar preventief handelen te gaan.

Rick over IoT

Caesar Experts heeft als partner specifieke IoT kennis aan het project toegevoegd. Deze kennis is op dit moment niet beschikbaar binnen ons bedrijf. Dit heeft geleid tot een positieve impuls bij de realisatie van papier naar prototype.

Chiel Kuijpers, adviseur verbeteringen bij a.s.r. zorg

Het resultaat

Meer waarde toevoegen aan de klantdialoog is voor a.s.r. een belangrijke pijler voor de toekomst. Met dit traject hebben we de kracht van nieuwe technologie ingezet om een nieuwe, pro actieve, vorm van klant interactie zichtbaar te maken. Dit hebben we gedaan door de technische werking op basis van een a.s.r. klantproces aan te tonen en een tipje van de sluier op te lichten van het potentieel aan mogelijkheden.

Internet of Things: Van re-actief naar pro-actief

Zoals je kunt zien kan het Internet of Things helpen om processen, klantinteractie en andere bedrijfselementen pro-actief kunnen maken. Steeds meer bedrijven worstelen met vragen over hun bestaansrecht en de toegevoegde waarde van hun bedrijf morgen. Toegevoegde waarde: een waarde die misschien steeds lastiger te realiseren is maar essentieel voor het bestaan van de bedrijven van morgen.

Wil je ook nadenken over de toegevoegde waarde van nieuwe technologie en hoe dit een positieve impact kan hebben op je bedrijf? Neem contact met ons op en we denken met je mee. Van concept tot prototype welke je kunt valideren met je business tot het in beheer nemen van de oplossing. Bekijk hier het aanbod van Caesar op het gebied van Internet of Things

Meer informatie over Internet of Things en welke mogelijkheden het biedt voor jouw organisatie? Download dan hier onze Internet of Things Whitepaper of volg ons via Twitter, LinkedIn of Instagram.