Human Centric Design: “How to turn new technology into new money?”

Business Model Innovation, Business models, Design thinking, digital transformation, Human centric design, Innovation, Inspiring, technology, Trends, Trendwatching, Uncategorized

New technologies are flooding the world, AI, VR, Blockchain, bots, edge computing and so on are regularly featured in blogs, articles and more. If you look at the Gartner Hype cycle you can’t but help thinking that the technological development is outrunning our imagination. When you take a closer look at those articles and blogs you see applications of new technology that you would have never foreseen. A question that is keep popping up is the value add for clients and end users. But besides all the technology wanderlust, in the end there is only one real question left…

“How to turn the meaning of new technology into new money?”

Today’s tech challenge

In a lot of boardrooms, this is a very big challenge. Because: “How do you use new technology in products and services that are beneficial for our clients and they are willing to pay for?” One key element is the need to question yourself on the following: “Are we client driven or technology driven?” Many companies these days are tech driven and, often fail in first instance. The problem with companies that put technology as their main driver, is that applying new technology is a goal in itself. The point of that is that it is not serving any company or customers issues or ambitions.

Today’s tech opportunity

The companies that do succeed, typically apply techniques that are derived from organisations that have an extreme customer focus (customer obsessed) and apply techniques like strategic design (design thinking, customer journeys, etc.) to reframe their thinking. The main driver to use these techniques is that the focus is more and more towards human centric design (HCD). But what is Human Centric Design. We would like to quote a line our of a brilliant piece from the Guardian called: “Why Human Centric Design matters”

“Steve Jobs once asserted, “True innovation comes from recognizing an unmet need and designing a creative way to fill it.” While he may not have been specifically referring to human centered design, you’d be forgiven for making the assumption. After all, the purpose of human centered design is to create innovative products, services and solutions through creative and collaborative practices.”

So how can digital transformation tools help you discover new applications for all these emerging technologies to apply Human Centric Design?

Building ground zero

The first step to apply Human Centric Design is by applying Digital Transformation tools to build ground zero. By applying the key principles of Design Thinking (Empathise, Define, Ideate, Prototype and Test) you put yourself in the shoes of the customer/ end user and force yourself to reframe the initial question/ problem/ issue. It helps you identify why and for whom you are designing. Doing this from multiple viewpoints (reframing) will provide you with new insights and (sometimes) unexpected views of the initial problem.

Get ready for impact…

The second step is to point every single resource in putting Human Centred design to work. This method, originally developed by IDEO (ideo.org), turns imagination in to real solutions. By going through Inspiration, Ideation and Implementation steps you turn deep insights into human needs (empathy) in to multiple ideas, designs or prototypes to life and eventually to market. A key aspect to this is continuous learning in all of the phases.

Human Centred Design resulted in Impact

By applying deep learning and understanding your customers from the start, you maintain the ability to quickly adapt these learnings to what you are designing and building. As a result you will build a successful product or service since you have, throughout the process, kept the people you are doing this for at the heart of the process. By doing that the meaning of Human Centred Design is applied and you created meaningful innovation. Innovation, not driven by technology but driven by the people who are using it every day, using it to increase welfare and that is innovation as well companies as humans are willing to pay for.

Happy innovating, Bob & Rick

 

 

Biographies of the writers

Bob Ickenroth – Is lead digital consultant at inspearit Netherlands. In this role, Bob is responsible for assisting companies in their transformation towards a more digital self. He is a coach, consultant and trainer in topics such as innovation, business and IT alignment and value creation with the customer at heart. Bob has over 20 years of international experience bridging the gap between business and IT. More information about Bob can be found on his LinkedIn page.

Rick Bouter – is a consultant Emerging Technology within Accenture’s Consulting practice. Within his role, Rick helps companies to understand the impact of new and emerging technologies and how to apply them to create impact for their clients. In his spare time Rick writes articles about innovation and trends such as, Blockchain, Internet of Things, Artificial Intelligence and others which can be found on his website: www.rickbouter.com. In particular, the impact of new technology on human, ethics and economics are topics that appeals to him. You can contact Rick via his LinkedIn page.

Image credit 1

Image credit 2: Source: IDEO

Image credit 3: Source: Stanford.edu

 

                                                                                                     

Predicting the future of security

AI, Artificial Intelligence, Cloud, Inspiring

When Rick asked me to write a blog for his platform, I was adamant I could write it about all the new and exciting technology emerging in the security field. We have AI coming up, Cloud Computing is already here and there is even behavior analysis coming into play in this exciting field of work. It would be impossible not to blog about it, right? I sat on the idea for a week, even two maybe and still had no blog. Rick was bugging me over-and-over and I couldn’t figure out why I couldn’t hammer out two pages about the upcoming technology in the security business. Than it hit me: It had to do with my other love in (work) life! Cloud Computing, or more specifically: Public Cloud Computing.

Cloud Computing

Think about it for a while: What are we really trying to secure here? We use VPN’s for private access to a Remote Desktop Server (for remote workers), so they can run some application we installed on that Remote Desktop Server to access data on some other server in a network. We use Private Cloud, Hybrid Cloud and find reasons or regulations why we can’t possibly go to the public cloud or even use traditional systems. However, my prediction is simple: Those are all going to disappear. Within five or ten years, all those semi-cloud solutions and reasons not to use a public cloud will be gone.

Securing the (public) cloud

So where does that leave my security blog? Well, for the public cloud to be safe and successful, there must be security in the public cloud. The difference is who delivers it. Right now, that task falls on the clients. The public cloud provider only secures the platform and access to the platform and the client is responsible for securing whatever is running on the public cloud. This makes for half-and-half solutions. As a client, you want to use AI and behavior analysis to secure the public cloud but can’t get the entire picture because you have no access to the lower levels of the system. The public cloud provider can not do it either, because they will not and cannot access the higher functions of the public cloud without your explicit consent.

The coming of age of AI

I predict that soon this AI will be available to clients. Access all the way down to the lower levels of the public cloud through an API where you connect the upper level AI you control. Instead of protecting the connections, applications and servers, you will protect the only thing that matters: data access. With that, you can use the public cloud in the way it was meant to. Provide services to your users, clients, customers, even the public. Let them decide themselves how they access and consume the information, through what interface or application, or through their own AI. We already see this shift a little bit in the field. Products that harness AI to notice suspect behavior and generate alerts. Not necessarily because it is disallowed, but because it is strange that this particular user at this particular time from this particular location is doing what he or she is doing. As for the security field I work in myself: Our work isn’t done. There is still programmer error, users with terrible passwords and of course an AI to train and pester with strange requests to illicit a response. Would an AI stop monitoring if I told it to? And what if I told it to explicitly monitor its own log files for changes and mark those in its log files?

Where will it end?

The development of AI will continue up to a point where you as a person have a personal assistant that will fetch the information you need. How will it do that? By asking the AI of the data source if you have access. There is no real interaction between the person and the systems anymore, you are not bound to one organization or one data source, your personal assistant will simply find and serve data you need right now, like this awesome blog in your lunch break for some light reading while you munch down on your sandwich.

Biography: Sebastiaan van der Meer has been heavily involved with Microsoft Azure, virtualization and security through out his professional life. Currently he works for Securesult, a company specialized in helping clients become more aware and secure in an ever changing IT landscape. He has held roles as CISO, business developer and trainer for several organisations and speaker at several events regarding cloud and security. Did you enjoy this story end want to know more from Sebastiaan and get in touch with him? Connect with him on his LinkedIn page. Image credit 1, Image credit 2

Caesar Experts & a.s.r.: IoT concept to prototype in no time

Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT

This blog originally appeared on the Caesar Experts blog

 

“Help us to learn about the business potential of a new technology”

This incredible question was asked at the beginning of this year by a.s.r. It was the start of a trajectory in which an a.s.r./Caesar Experts team set out with each other to implement the area of the Internet of Things for the non-life insurance of a.s.r. In this blog, I will outline how we moved from concept to prototype in only a few weeks.

 Inspire & experiment

With our joint team from a.s.r. and Caesar Experts we started with an inspiration session about the Internet of Things, followed by a hands-on session in which all team members began with the Internet of Things very practically. That allowed the team to see several applications and opportunities for the technological development of IoT very quickly.

Concept

After getting to know IoT, a case the whole team was enthusiastic about was selected, mowburn! The mowburn case was mainly chosen because it is a process in which the customer interaction is increased and because it can measure a lot from an IoT perspective. It is nice that everyone was enthusiastic, but what is mowburn? Mowburn are bacteria that raise the temperature, which leads to self-ignition. This does not only apply to hay, but also other organic materials. By speaking to experts from a.s.r., we figured out what the characteristics of mowburn are. It also became clear how the process of inspection works nowadays and what the added costs are to a.s.r. as an insurer.

Realise & Validate: prototyping & platform

With this information, Caesar started selecting sensors, logic, the network and other essentials. After this phase, the prototype is realised by Caesar and validated with a team from a.s.r. At the same time, Caesar started realising a platform which gives real-time insight into the current situation of the hay and its deviations. Several triggers and actions are built in to signal deviations early on, which made the system go from reactive trade to preventive trade.

 

“Caesar Experts added specific IoT knowledge to the project. This knowledge is not available in our organisation at this time. This lead to a positive impulse upon the realisation from paper to prototype.”

                                                   Chiel Kuijpers improvements adviser a.s.r. care

 The result

Adding more value to the customer dialogue is an essential marker for a.s.r.’s future. With this trajectory, we inserted the power of new technology to show a new, proactive form of customer interaction. We did this by showing the technical operation of an a.s.r. customer process and lift a corner of the veil to see the potential.

Internet of Things: From reactive to proactive

As you can see, Internet of Things can help to make processes, customer interaction and other operating items proactive. An increasing amount of businesses struggle with questions about their purpose and the added value of their business in the future. Added value: a value that might be increasingly difficult to realise but is essential to the existing of the companies in the future.

Do you want to think about the added value of new technology and how it can have a positive impact on your company? Contact us, and we will contribute ideas. From concept to prototype that you can validate with your business, to the management of the solution.

 

 

 

Internet of Things: “from buzzword to differentiator”

Business Model Innovation, Business models, Caesar, Digital maturity, Digital Strategy, digital transformation, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Uncategorized

This blog originally appeared on the Caesar Experts blog

Internet of Things as a buzzword – The Internet of Things (IoT) is a buzzword which cannot be removed from our trend scene recently. Everyone is talking about the Internet of Things or one of the many synonyms of it, but what is IoT exactly? In the upcoming blog series of three articles, I will elaborate on IoT as a trend, several concrete examples will briefly pass by, and we will see how your organization can start concretely. In this article, “Internet of Things 1/3 – from buzzword to differentiator” I will elaborate on what this technological development is and we will point to the IoT as a trend.

What is the Internet of Things? – The Internet of Things is a technological development in which machines, building, people & other objects can be connected to the internet or another network. By providing the above objects with sensors & actuators, you can quickly generate data through these objects. Through the internet or another network, the data will come towards you, which gives you a lot more data about the internal processes of an object or the external processes, the environment. This data can be of incredible importance to creating a strategy whether it is for realizing new revenue models, reducing costs or optimizing company processes.

Image 1: IoT Business DNA

 Getting back to the term Internet of Things. What does this technological trend include? There are many definitions & synonyms described on the Internet of Things, in this article I want to engage how we, at Caesar, use the Internet of Things, in two parts:

Insight – Under insight, we count the measuring through sensors, the collecting of data and the analyzing of collected data.

Influence – Under influence, we understand the communicating to users/decision-makers, a different way of interacting than we have seen up until now and the automating of processes.

From data to wisdom – Nowadays the Internet of Things wins its popularity because we live in a world which has engaged in a complete ‘run’ on data. That is only logical! With data, you can make choices for your company by using correct and complete information and offer the customer services that they want.

Image 2: Insight & Influence

 The intertwining of an old and a new world – Where you can optimise processes, production, assets and logistics with the Internet of Things, you can also influence the business of tomorrow. For example, you can use the Internet of Things to work with entirely new business models which strengthen customer relations, apply other revenue and payment models, change the ways of dealing with upselling & lock-in and have data function as an extra source of income.

 Summarized we can say that the Internet of Things makes it possible to collect more data, which gives you a better grip on your business of today and give you the insight and influence of tomorrow.

 

“Have you thought about which impact this trend has on your company and which chances this brings for you?”

 

Knowing more about the Internet of Things – Could your organization use some help to start with a case concretely? We like to help to work towards your goal using the examples above. For more information, you can get in contact with me here to talk about an IoT inspiration session or IoT brain game.

 Do you want to know more about how your organization can use the Internet of Things? Let me know and maybe I can help you.

Image credits

5 tech trends within Recruitment Marketing that you will often meet

Digital maturity, digital transformation, Innovation, Inspiring, Recruitment, technology, Trends, Trendwatching

Opinion of Malique Steenbrink about the possibilities of technology within Recruitment Marketing that make HR processes more human.

5 tech trends within Recruitment Marketing that you will often meet

What influence does technology have in my field? A lot! When Rick asked me to write a guest blog I did already have some ideas. There are many technological trends that affect almost all industries, but certainly also within HR & Marketing, the cutting edge that I am involved in. You can think of optimizing your business processes, content distribution through smart algorithms, complete your data overview, but also new functions that you will encounter a lot in the future. So, I want to take you through a number of trends!

# 1 Virtual & Augmented Reality

In the construction and healthcare industry VR & AR has already adopted. Within recruitment it is an ideal way to give a glimpse into the kitchen. Think of company culture, the brand story, workplace, offices, cool projects, dress code, the delicious coffee machine, virtual tour, colleagues and person’s of interest that you will face in your first working week anyway. Curious? A few nice examples are (in the Netherlands): 360-degree VR experience makes Alliander stand out among many technicians, the use of the Hololens in healthcare at Omring. How did I use this directly by myself? During a kart hackathon for IT students and as a guided tour in an onboarding app.

# 2 Chatbots

The latent jobseeker is often not immediately interested in applying for jobs, but may be curious about you as an employer. It can therefore be a good idea to include your frequently asked questions (FAQ) on your career site and to give a candidate the opportunity to enter into a low-threshold conversation with HR or a colleague or the bot is given a suggestion. For example, Intercom is frequently used on the website for customer communication & support. Why don’t we just do this for HR as well?

# 3 Pre- & onboarding app

Where the first two trends can mainly support in the pre-hire phase, we can use apps during the onboarding and training period. Just as a virtual tour can replace a physical tour, an app can serve as a replacement or addition during the onboarding session and during the onboarding process. Technology ensures consistency in content, centralization of the process and also ensures two-way traffic with the new employee from the first moment. Want to know more about the app? Check it out!

# 4 Big data and smart algorithms

The company is growing and HR needs to hire a new employee. Where is the target group active? Which soft skills are we looking for and how are we going to test these skills? How would the candidate react in certain situations? In short: will we speak of a cultural fit or not? There are more and more companies that are focusing on data of target groups and making a business of it. Within the tight labor market targeted job marketing is important, because who doesn’t want this data of their target audience? After all, the goal is to fill that vacancy as quickly as possible with the right talent.

# 5 The internet and social platforms

Yes, we will almost forget this trend as it is so obvious. But no less important! It starts with attention to SEO, to ensure that your vacancies can also be found. In addition, a candidate will also visit you as an employer, think of LinkedIn, Glassdoor, Indeed or directly through their network. Transparency is central, so ensure a good candidate experience.

Use technology smartly, but don’t forget the candidate experience

For those who think HR would not be human enough due to all those trends, is wrong. Thanks to the use of these technologies, we know much better where we can find each other, whether we will like each other and whether we see a long-term partnership. It remains human! Before you have an interview, you often have contact with HR beforehand and once at the table you and possibly your new team want to see if there is also a real-life match. So we will continue to use technology to optimize (administrative) processes, which means that we have more time for the human aspect. That is why we will face in the coming years more functions as professional happiness expert, onboarding specialist, employee experience manager, happiness officer and learning & development manager. Read more about it in the articles HR positions with a golden future (Dutch).

Also relevant, the article that appeared last week at Werf& about 9 ways in which AI in recruitment already proves its worth (Dutch) and 5 Fascinating uses of AI in Recruitment in 2018 (English).

Biography: Malique works as an Employer Branding Specialist at Appical – the app for new hire success. She is responsible for the content around the Employer Brand and the entire employee experience. Her mission is to tell stories from the heart of the organization and she closely follows tech trends in her field.

Would you like to know more about how you make a magnet from your employer brand? Ask her! She often says:

”Storytelling is the most powerful way to put ideas into the world”.

Want to read more from Malique? She writes about Content Marketing, Social Influence, Employer Branding, Candidate Experience, Employee Journey and she shared a blog last month about her own onboarding experience.

LinkedIn

Appical blog (Dutch)

Appical blog (English)

Can you separate hype from trend?

Innovation, Inspiring, Leaders, Leading Digital, Trends, Trendwatching

If you look in fashion, music, energy or technology, the world is changing fast. Very fast. As CXO or management you live in an exited time where trends can be gamechangers for the long term. But as company leader you cannot know everything what is happening in your market and the world around it. Often you do not take enough time to dive into trends and their developments.

So that is what we will do for you!

“Trends are developments in a marketsegment, technology or whatsoever that can be gamechangers in a certain area for the long term.”

For the fact that the world is changing fast we want to help you determine what the future ‘might’ bring. Help you seperate hype from long term trends which can help you make strategic choices.

For the reason I am not an expert in every field I asked a few people to write a guest blog on trends they have identified within their field of expertise.

So what does a guest trendblog looks like? The bloggers will write about several marketsegments and developments they see happening in these markets.

  • Intro: What market or field do they write about
  • The need: What issues or ambitions are relevant in these markets
  • Enablers: What kind of enablers do they see
  • Trends: Towards what trends do these enablers develop
  • Impact: What impact will these trends have on business models
  • Chances: What kind of chanches will these trends offer companies

Are you also interested in writing a trend guest blog in a certain field? Let me know!

Rick

 

Image credit

Samen krachtiger in innovatie – Caesar Experts & a.s.r.

Business Model Innovation, Business models, Caesar, Caesar Experts, data, digital transformation, Innovation, Inspiring, Internet of things, IoT, technology

Impressie video van een Internet of Things innovatie traject welke ik voor Caesar gedaan heb bij verzekeraar a.s.r.

“De technologiehelden van Caesar Experts (Rick, Bahto, Jeffrey en Jeroen) hebben in een paar weken de business van a.s.r. meegenomen in de wereld van Internet of Things (IoT) met een IoT workshop. Daarnaast hebben ze in een razend tempo een prototype voor a.s.r. gemaakt met bijbehorend dashboard wat laat zien welke triggers afgaan op basis van omgevingsdata.”

The impact of Internet of Things on society and business

Business Model Innovation, Innovation, Inspiring, Internet of Everything, Internet of things

Yesterday i had the privilege to speak to over 200 people on a rapid changing society and the impact of the Internet of Things (IoT) and data on it.

“How do you stay relevant for tomorrow?”

If you are interested in these topics as well, feel free to contact me on speaking engagements on new technology.

What happens with Blockchain in the Dutch government?

bitcoin, Bitcoin, blockchain, Blockchain, Business Model Innovation, Business models, Distributed Ledger Technologie (DLT), Innovation, Inspiring

Are you interested what happens with Blockchain within the Dutch government?

Make sure you look out this 389 pages counting .pdf. In this document called: Results Blockchain pilots june – november 2016 there is a very nice overview on a diversity of Blockchain pilots within the Dutch government.

Verkenningen_Pilots bij Rijksoverheid_Resultaten blockchainpilots jun-nov 2016

Source: DA2020

 

If you want to share your thoughts on Blockchain within the Dutch government you can join our community:

Blockchain voor Overheid

PWC: 2018 Artificial Intelligence predictions

Artificial Intelligence, Business Model Innovation, Business models, data, digital transformation, Innovation, Inspiring, technology

2018 Artificial Intelligence predictions

8 insights to shape business strategy

PWC: “Here’s some actionable advice on artificial intelligence (AI), that you can use today: If someone says they know exactly what AI will look like and
do in 10 years, smile politely, then change the subject or walk away.”