Internet of Things: “from buzzword to differentiator”

Business Model Innovation, Business models, Caesar, Digital maturity, Digital Strategy, digital transformation, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Uncategorized

This blog originally appeared on the Caesar Experts blog

Internet of Things as a buzzword – The Internet of Things (IoT) is a buzzword which cannot be removed from our trend scene recently. Everyone is talking about the Internet of Things or one of the many synonyms of it, but what is IoT exactly? In the upcoming blog series of three articles, I will elaborate on IoT as a trend, several concrete examples will briefly pass by, and we will see how your organization can start concretely. In this article, “Internet of Things 1/3 – from buzzword to differentiator” I will elaborate on what this technological development is and we will point to the IoT as a trend.

What is the Internet of Things? – The Internet of Things is a technological development in which machines, building, people & other objects can be connected to the internet or another network. By providing the above objects with sensors & actuators, you can quickly generate data through these objects. Through the internet or another network, the data will come towards you, which gives you a lot more data about the internal processes of an object or the external processes, the environment. This data can be of incredible importance to creating a strategy whether it is for realizing new revenue models, reducing costs or optimizing company processes.

Image 1: IoT Business DNA

 Getting back to the term Internet of Things. What does this technological trend include? There are many definitions & synonyms described on the Internet of Things, in this article I want to engage how we, at Caesar, use the Internet of Things, in two parts:

Insight – Under insight, we count the measuring through sensors, the collecting of data and the analyzing of collected data.

Influence – Under influence, we understand the communicating to users/decision-makers, a different way of interacting than we have seen up until now and the automating of processes.

From data to wisdom – Nowadays the Internet of Things wins its popularity because we live in a world which has engaged in a complete ‘run’ on data. That is only logical! With data, you can make choices for your company by using correct and complete information and offer the customer services that they want.

Image 2: Insight & Influence

 The intertwining of an old and a new world – Where you can optimise processes, production, assets and logistics with the Internet of Things, you can also influence the business of tomorrow. For example, you can use the Internet of Things to work with entirely new business models which strengthen customer relations, apply other revenue and payment models, change the ways of dealing with upselling & lock-in and have data function as an extra source of income.

 Summarized we can say that the Internet of Things makes it possible to collect more data, which gives you a better grip on your business of today and give you the insight and influence of tomorrow.


“Have you thought about which impact this trend has on your company and which chances this brings for you?”


Knowing more about the Internet of Things – Could your organization use some help to start with a case concretely? We like to help to work towards your goal using the examples above. For more information, you can get in contact with me here to talk about an IoT inspiration session or IoT brain game.

 Do you want to know more about how your organization can use the Internet of Things? Let me know and maybe I can help you.

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