5 tech trends within Recruitment Marketing that you will often meet

Digital maturity, digital transformation, Innovation, Inspiring, Recruitment, technology, Trends, Trendwatching

Opinion of Malique Steenbrink about the possibilities of technology within Recruitment Marketing that make HR processes more human.

5 tech trends within Recruitment Marketing that you will often meet

What influence does technology have in my field? A lot! When Rick asked me to write a guest blog I did already have some ideas. There are many technological trends that affect almost all industries, but certainly also within HR & Marketing, the cutting edge that I am involved in. You can think of optimizing your business processes, content distribution through smart algorithms, complete your data overview, but also new functions that you will encounter a lot in the future. So, I want to take you through a number of trends!


# 1 Virtual & Augmented Reality

In the construction and healthcare industry VR & AR has already adopted. Within recruitment it is an ideal way to give a glimpse into the kitchen. Think of company culture, the brand story, workplace, offices, cool projects, dress code, the delicious coffee machine, virtual tour, colleagues and person’s of interest that you will face in your first working week anyway. Curious? A few nice examples are (in the Netherlands): 360-degree VR experience makes Alliander stand out among many technicians, the use of the Hololens in healthcare at Omring. How did I use this directly by myself? During a kart hackathon for IT students and as a guided tour in an onboarding app.

# 2 Chatbots

The latent jobseeker is often not immediately interested in applying for jobs, but may be curious about you as an employer. It can therefore be a good idea to include your frequently asked questions (FAQ) on your career site and to give a candidate the opportunity to enter into a low-threshold conversation with HR or a colleague or the bot is given a suggestion. For example, Intercom is frequently used on the website for customer communication & support. Why don’t we just do this for HR as well?

# 3 Pre- & onboarding app

Where the first two trends can mainly support in the pre-hire phase, we can use apps during the onboarding and training period. Just as a virtual tour can replace a physical tour, an app can serve as a replacement or addition during the onboarding session and during the onboarding process. Technology ensures consistency in content, centralization of the process and also ensures two-way traffic with the new employee from the first moment. Want to know more about the app? Check it out!

# 4 Big data and smart algorithms

The company is growing and HR needs to hire a new employee. Where is the target group active? Which soft skills are we looking for and how are we going to test these skills? How would the candidate react in certain situations? In short: will we speak of a cultural fit or not? There are more and more companies that are focusing on data of target groups and making a business of it. Within the tight labor market targeted job marketing is important, because who doesn’t want this data of their target audience? After all, the goal is to fill that vacancy as quickly as possible with the right talent.

# 5 The internet and social platforms

Yes, we will almost forget this trend as it is so obvious. But no less important! It starts with attention to SEO, to ensure that your vacancies can also be found. In addition, a candidate will also visit you as an employer, think of LinkedIn, Glassdoor, Indeed or directly through their network. Transparency is central, so ensure a good candidate experience.

Use technology smartly, but don’t forget the candidate experience

For those who think HR would not be human enough due to all those trends, is wrong. Thanks to the use of these technologies, we know much better where we can find each other, whether we will like each other and whether we see a long-term partnership. It remains human! Before you have an interview, you often have contact with HR beforehand and once at the table you and possibly your new team want to see if there is also a real-life match. So we will continue to use technology to optimize (administrative) processes, which means that we have more time for the human aspect. That is why we will face in the coming years more functions as professional happiness expert, onboarding specialist, employee experience manager, happiness officer and learning & development manager. Read more about it in the articles HR positions with a golden future (Dutch).

Also relevant, the article that appeared last week at Werf& about 9 ways in which AI in recruitment already proves its worth (Dutch) and 5 Fascinating uses of AI in Recruitment in 2018 (English).

Biography: Malique works as an Employer Branding Specialist at Appical – the app for new hire success. She is responsible for the content around the Employer Brand and the entire employee experience. Her mission is to tell stories from the heart of the organization and she closely follows tech trends in her field.

Would you like to know more about how you make a magnet from your employer brand? Ask her! She often says:

”Storytelling is the most powerful way to put ideas into the world”.

Want to read more from Malique? She writes about Content Marketing, Social Influence, Employer Branding, Candidate Experience, Employee Journey and she shared a blog last month about her own onboarding experience.

LinkedIn

Appical blog (Dutch)

Appical blog (English)

 

#4 books on technology & digital transformation you should read

Business Model Innovation, Business models, Capgemini, Capgemini Consulting, Didier Bonnet, Digital maturity, Digital Strategy, digital transformation, Expert Connect, Innovation, Internet of things, Leading Digital, Massachusetts Institute of Technology, MIT, MIT sloan

These days there are an exploding amount of books on technology. Personally I think the books below are really insight full and I would recommand these books.

 

#1 – “The Second Machine Age” by Erik Brynjolfsson & Andrew McAfee

View, “Race with the machines: Erik Brynjolfsson at TED2013”, here

 

#2 – “Leading Digital” – “Turning technology into business transformation” from George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT.

View Didier Bonnet’s keynote presentation on “Leading Digital” at Oracle Open World 2014 here.

 

#3 – “The Innovators” – “How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution”, by Walter Isaacson

The Washington Post Book review, The New York Times review, The Wallstreet Journal review

Check Walter Isaacson out during a Google Talk discussion

 

#4 – “Enchanted Objects” – by David Rose

His popular book, Enchanted Objects: Design, Human Desire, and the Internet of Things, focuses on the future of the internet of things and how these technologies will impact the ways we live and work. He’s also a lecturer at the MIT Media Lab and has worked with the Tangible Media and City Science groups. David holds patents for photo sharing, interactive TV, ambient information displays and medical devices. His work has been featured at the MoMA, covered in The New York Times, WIRED, The Economist, and parodied on The Colbert Report. Source: https://enchantedobjects.com/about/

Check out David Rose his Tedx keynote on Enchanted Objects

Photo credit featured image

Data driven decisions & actions: “Descriptive, predictive & prescriptive analytics” Dutch

Artificial Intelligence, Business Model Innovation, Business models, Caesar Experts, data, Digital maturity, digital transformation, Innovation

Deze blog verscheen onlangs op de Caesar Experts blog en is een gezamenlijk geschreven artikel door Gertjan Hendriks, Progress Corticon Consultant & Rick Bouter, Innovatie Consultant.

In een blogserie van twee artikelen gaan we in op de alomvattende Big Data-vraag “Hoe benutten wij onze Big Data nu optimaal?”. In dit artikel bespreken we de obstakels die je tegen kunt komen en wat ons antwoord is op deze vraag: Analytics Continuum – Data Driven Decisions & Actions (DDDA).

What to do?

Wat kan mijn organisatie allemaal met haar data? Een vraag die wellicht menigmaal door uw hoofd gespeeld heeft als manager of beslisser. Omdat veel bedrijven deze vraag hebben, wordt de markt op het moment dan ook overspoeld met toepassingen, technologieën en methoden. Logisch ook, want het antwoord op de vraag “Wat kan ik allemaal met mijn data?” is alomvattend voor het bestaansrecht van uw organisatie. Voor veel organisaties zal deze wedstrijd de laatste in hun bestaan zijn.

So much data, so little time

Er is een variëteit aan data beschikbaar in en om uw bedrijf: financiële data, klantdata, transactiedata, procesdata, etc. En dan is er nog het verschil tussen gestructureerde data en ongestructureerde data en ga zo maar door. Wat niet helpt is de onwetendheid en vragen rondom dit thema. want:

1. Hoe bereik ik deze data? 

2. Wie is er eindverantwoordelijk voor deze data? 

3. Hoe maak ik van al die losse silo’s een Data Lake?

The shift from man to machine

Veranderingen volgen elkaar steeds sneller, ook op het gebied van data-analyse. Gartner heeft deze beweging mooi weergegeven in haar “Analytics Continuum”. In deze afbeelding geeft Gartner weer wanneer de volwassenheid van data analytics groeit, de input van de mens nihil wordt of zelfs verdwijnt.

Business Analytics from basics to value

Goed om de trendlijn in de data-analyse inzichtelijk te hebben, maar nu weer even terug naar de originele vraag – Hoe benutten wij als organisatie onze Big Data nu optimaal?

Van constateren en signaleren naar acteren

Stap 1. Descriptive – Constateren 

Middels Descriptive Analytics kunt u als bedrijf inzichtelijk maken wat u als data heeft en daarmee vaststellen wat er de afgelopen periode is gebeurd. Dat lijkt op het reguliere Business Intelligence, wat wellicht al binnen uw organisatie wordt toegepast, zij het dat in dit geval de brondata mogelijk iets meer divers is dan uw huidige datawarehouse.

Stap 2. Predictive – Signaleren

Gaat u nog een stap verder, dan kunt u basis van de voorgaande constateringen middels Predictive Analytics gaan voorspellen en presenteren welke inzichten u nu heeft en/ of signaleren wat er mogelijk zou kunnen gaan gebeuren. Een stukje Machine Learning kan hierbij tot soms verrassende nieuwe inzichten en resultaten leiden.

Stap 3. Prescriptive – Acteren 

Leuk dus, al die constateringen en voorspellingen. Maar hoe gaan we hier concrete acties aan hangen? Want met voorspellen alleen houdt het niet op. We willen het liefste direct gaan acteren op die signalen. Met Prescriptive Analytics krijgen we een concreet advies over wat er moet gaan gebeuren, inclusief het eventueel direct uitvoeren van acties. Op het moment dat we over geconstateerde feiten beschikken, dan kunnen we concrete beslissingen gaan nemen of laten nemen. En dat gaat verder dan het automatisch ontsteken van uw barbecue bij warm weer, of het openklappen van een paraplu bij het detecteren van de eerste regendruppels.

 

Deze blog is een gezamenlijk geschreven artikel door Gertjan Hendriks, Progress Corticon Consultant & Rick Bouter, Innovatie Consultant.

Internet of Things rapport Caesar Experts – Dutch

Business Model Innovation, Business models, Caesar, data, Digital maturity, digital transformation, Innovation, Internet of things, IoT, Uncategorized

Bij het Internet of Things gaat het erom dat fysieke objecten (producten,
apparaten, machines) digitale, data- en informatie gedreven toegevoegde
waarde krijgen. Met – vaak al eenvoudige – elektronica, draadloze
connectiviteit en een verbinding met het internet worden zij ‘smart’ en
‘connected’. Hiermee raken de fysieke en virtuele wereld steeds meer met
elkaar verbonden. En de technologie is er klaar voor. Sensoren en andere
elektronica worden steeds krachtiger, kleiner, energiezuiniger en tegelijkertijd
goedkoper. Draadloze connectiviteit is overal aanwezig en clouddiensten zijn
laagdrempelig in te zetten.

Ben jij ook benieuwd naar de mogelijkheden die Internet of Things (IoT) biedt voor je organsiatie? Neem contact met me op.

 

 

 

Hoe start ik nu concreet met het Internet of Things – IoT? Dutch

Business Model Innovation, Business models, data, Digital maturity, digital transformation, Innovation, Internet of Everything, Internet of things, IoE, IoT

De mogelijkheden zijn ongekend en eindeloos. Maar hoe start ik nu concreet met Internet of Things? Een veel gestelde vraag, welke wij vaak terug horen bij onze klanten. Met een overhypte trend als Internet of Things is dit ook niet vreemd. Zoveel opgeblazen vergezichten maar:

“Hoe kan ik nu concreet het verschil maken door Internet of Things?”

Het antwoord ligt voor de hand. Blijf vooral groot denken maar start klein. Internet of Things is zo ongelofelijk boeiend omdat de mogelijkheden onbegrensd zijn. Al spreken wij met klanten zien ze toepassingen voor ogen, maar het concretiseren blijft uit. Termen als toegevoegde waarde, proces optimalisatie, keten integratie, concurrentie voordeel en dichter op de huid van de klant zitten, klinkt hen als muziek in de oren. Maar dan wordt het lastig. Leuk dat scenario denken, maar nu concreet.

Internet of Things inspiratie sessie

Een voorbeeld hoe wij klanten helpen om IoT te duiden is onze Internet of Things inspiratie sessie. Deze inspiratie sessie helpt klanten om inzicht te krijgen in Internet of Things, welke trends en toepassingen in hun branche/ segment/ doelgroep leven, hoe je de juiste data kunt genereren, interpreteren en kunt verwerken tot inzichten welke van toegevoegde waarde zijn voor hun organisatie om voordelen te behalen. Hiernaast helpen wij je om de eerste kleine stapjes concreet aan de slag te gaan met IoT om het vergezicht voor jouw organisatie te realiseren.

Internet of Things braingame

Een ander voorbeeld hoe wij klanten helpen om IoT concreet aan te vliegen is met onze IoT braingame. De IoT braingame is een instrument welke wij gebruiken om IoT toepassingen te bedenken en te concretiseren. De IoT braingame helpt om producten en diensten te verbinden om zo tot nieuwe ideeën over slimme producten of slimme diensten te komen. Vervolgens helpen wij je om deze slimme producten- of diensten te realiseren.

Net als onze inspiratie sessie zal de IoT braingame op maat voor jouw organisatie verzorgd worden en gaan wij niet eerder naar huis voordat we concrete cases hebben waarmee we kunnen starten.IoTbraingame

Dit heb ik nodig!

Kan jouw organisatie ook wel wat hulp gebruiken om concreet met een case aan de slag te gaan? Wij denken graag mee door middel van bovenstaande voorbeelden. Voor meer informatie kun je hier contact met mij opnemen over een IoT inspiratie sessie of IoT braingame.

Meer weten over Internet of Things

Wil je meer te weten komen over hoe jouw organisatie Internet of Things in kan zetten? Wij kunnen je helpen van inspiratie tot en met realisatie. Interesse hoe wij je kunnen helpen? Stuur ons via deze link een bericht en wij nemen contact met je op en komen bij je langs. Ondertussen kun je hier onze Internet of Things Whitepaper downloaden of ons volgen via Twitter, LinkedIn, Facebook of Instagram.

 

Digital Transformation: “Making sense of the mess we made with it”

Artificial Intelligence, Business Model Innovation, Business models, Capgemini Consulting, Digital maturity, Digital Strategy, digital transformation, Innovation, Leaders, Leading Digital, Marketing, technology

 

This article originally appeared on SogetiLabs

 

Digital Transformation

It does not matter how big or small you are. Concepts of innovation are overwhelming your feeds on different social platforms. Over-hyped technology buzz-words and start-up (or whatever) approaches are knocking on our doors… but do they make sense?

 An important thing to remember is to start with your company goals and apply technology to achieve these goals. Not the other way around. A lot of companies are adopting different types of technologies, but have no clue about what they should do with it.

Let us start from the beginning. We are living in a Digital world. Technology is everywhere around us. With Digital going mainstream, we will talk about Digital Transformation.

In a nutshell: 

  “Digital Transformation is the collective noun of the movement, which intertwine the physical and digital world to better determine client, customer and target audience needs to deliver excellent products & services with an excellent digital experience by the use of new technology.”

If you ask me, Digital Transformation is the process that companies follow when applying new technology to reach company goals. It’s about having a strategic mindset of what you want to reach and then applying the fitting technology to get a step (or a few) closer.

Digital Transformation is a new way of developing / working / delivering for you and your company; but it improves those items on various aspects. Think about the possibilities for items like: Visibility, efficiency, effectiveness, value creation, speed, scalability, customer experience, product development, innovation and so on.

An important thing to remember is: Step out of all the rumors and think about your vision. What do you want to reach? Then apply the right technology, which supports that vision.

Another important thing to note is: Be where your target audience is. Let your company be inspired by the way your customers use Digital solutions and facilitate them in using it. Make their lives easier by adding value to the reason of your existence, your products and services.

Of course, Digital Transformation is going to change the way you develop / work and deliver. Of course, your business model will change. But it will change your business model in a way to get closer to the people you serve. Is it a bad thing? No way. It has always been like this and will always be. The only thing that changes is the trend or technology we are talking about. In a few years, you will only remember the following:

“Digital Transformation: The paradigm shift towards business as usual”

If you want to learn more about Digital Transformation and find out answers on questions like:

  • “What is Digital Transformation?”
  • “How can I use Digital Transformation in my advantage?”
  • “How to adapt/ implement a Digital Transformation Strategy”
  • “How can I offer solutions that serves the client/ customer need in 2020?”
  • “What is the relation between Digital Transformation & Digital Customer Experience?”

Click here

SMAC Your Customer with Things & Services – A historic necessity unfolds

Business Model Innovation, Business models, Capgemini, Capgemini Consulting, Carlota Perez, Digital maturity, Digital Strategy, digital transformation, Expert Connect, Innovation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Leading Digital

This article originally appeared on Capgemini ‘s Expert Connect “Capping IT off” blog in the category: Digital Strategies.

This blog post is a joint effort of SogetiLabs members Jaap Bloem & Rick Bouter.

Services companies nowadays extend the customer journey with products while product brands add services to optimize customer intimacy. Either way, digital does the trick and often sensors and smartphone apps are involved to gather and deliver information and functionality. Nissan has a special smartwatch for car functions, Philips now sells the Hue personal wireless lighting system, insurers offer personalized pricing based on driving behaviour and energy companies let customers profit from smart metering. Microsoft and Nokia specialize in devices and services, from Lumia Windows phones and navigation to XBOX Music and SmartGlass. ParkMe is the largest real-time car parker in the United States delivering physical space though digital information. One of the nicest examples of how a cross-industry ecosystem of digital things and services could function is the Microsoft HealthVault vision. And Motorola makes the case for password pills, adding swallowables to wearables like Google Glass.

PICT: Personal, Intelligent & Calm Things
When Kevin Ashton, director of the MIT Auto-ID Institute, in 1999 operationalized his RFID solution at Procter & Gamble, calling it the Internet of Things, he could only have dreamed of what an adolescent Internet of Things and Services – to quote Bosch – might economically mean. From 2015 on, trillions of dollars are projected by experts from McKinsey and Harbor Research, among many others. This is Bill Buxton’s ‘long nose of innovation’ in action and that has nothing to do with lies. For technological innovation to really take off always lasts a few decades, as we know from the work of Carlota Perez.

Unspecific names are used to denote the impact of digital things and services, ranging from the Internet of Everything (Cisco) to the Industrial Internet (General Electric), the Internet of Sensors and Actuators (Vint Cerf, Google) or the Web of the World (Marc Davis, Microsoft). Germans speak of Industrie 4.0, the new wave after mechanization, electrification and information technology.

From a consumer perspective the best way to describe what’s going on around the individual would be PICT: Personal, Intelligent & Calm Things based on PICTechnology, or Personal ICT, including Near Field Computing (NFC) rings and bracelets. Three years ago, the Georgia Institute of Technology delivered an article called The Internet of Nano-Things and indeed developments coming from the Manchester UK Graphene Institute will greatly improve what will be possible with digital things and services.

A Matter of Time
Some twenty years ago, back in 1995, MIT Media Lab director Nicholas Negroponte published a book that by its title says it all: ‘Being Digital.’ One major conclusion was already drawn after the first pages:  ‘computing is not about computers anymore, it’s about living.’ Years before, in 1988, Xerox PARC’s chief technologist Mark Weiser had started to talk about Ubiquitous Computing, aka Pervasive Computing, in the slipstream foreseeing pads, tabs and boards as the computers of the 21st century.
In December 1995 Weiser and his boss John Seeley Brown published their article ‘Designing Calm Technology,’ meaning that ‘technology recedes into the background of our lives’ and that it ‘informs but doesn’t demand our focus or attention.’ Technology that is both calm, non-intrusive and pervasive won’t happen as long as we prefer rich-media tools on sensor-packed touch devices with sound recognition and 100 million apps. Smartwatches, digital tattoos or Google Glasses communicating with intelligent things, among them our smartphone and our smartphone-on-wheels – the connected car or favourite exoskeleton – of course won’t mitigate distraction.

Calm technology might well be the greatest paradox, dilemma, impossibility, and naivety on planet earth. Fact is however that ‘we shape our tools and thereafter our tools shape us,’ in particular our behaviour. Over time, we get perfectly comfortable with digital things and services aimed at enriching and improving us, yet counter-productivity keeps crawling up from behind. People and their tools, human and machine should organically coexist and every extra may well be a time-consuming threat.

Kiss the competition goodbye with SMAC: Social, Mobile, Analytics, Cloud
From a business perspective it’s all about crying for attention and persuading consumers to buy services and things. Digital arousal – calm in itself, yet very persistent and cheap – effectively leads to excited and timely satisfied customers. This dynamism is the rationale behind BJ Fogg’s Persuasive Tech Lab at Stanford University. It can however be argued that a well-chosen mix of calmness and persuasiveness yields the most durable customer satisfaction. Embracing your customers that way involves SMAC.

A proper combination of Social, Mobile, Analytics and Cloud intertwines things and services for a splendid customer experience. It’s all a matter of what Michael Treacy and Fred Wiersema in their 1997 book ‘The Discipline of Market Leaders’ brought under the common denominators of customer intimacy, operational excellence and product leadership. The authors advised executives to focus and choose, but in modern digital times there is no choice: disciplined market leaders do all three and operate on the basis of SMAC. Social is a dominant digital force from 2004 on: Web 2.0, Facebook; Mobile from 2007 on: touch devices, apps, smartphone-on-wheels; Analytics effectively from 2010 on, since the first international workshop on MapReduce and its applications; and Cloud from 2006 on when Amazon Web Services were launched.

Tipping point 2015
The tipping point is now, 2015. This moment has been identified as tipping point in the development of things and services in an unsuspicious ICT Industry Study, belonging to a set of 21 sectorial explorations, published in the Spring of 2012 by The Industrial College of the Armed Forces at the U.S. National Defense University. Their report places the Internet of Things on the following timeline:

0-18 months from Spring 2012 onward – this period now lies behind us
The focus lies on mobile computing, and we will see an explosion of smartphones and tablets. Privacy and security remain tricky issues, especially in the context of cyber security and legislation. This has proven to be correct, including all commotion around covert NSA practices.

18-36 months from Spring 2012 onward – that is the present
Internet connectivity is expanding across the economy. In 2008, there were already more digital things than people connected to the internet. Indeed we see mobile devices assuming the function of intermediary between the current internet and the expanding development of things and services.

3-5 years after Spring 2012 – thus from Spring 2015 onward
The development of the Internet of Things is ongoing, and autonomous machine-to-machine communication, in particular, is evolving rapidly. The so-called Smart Grid (intelligent energy supply through feedback loops) will further develop and internet connectivity is becoming increasingly “ubiquitous” and “pervasive” in the cyber-physical world of people, things, services, apps and websites. After the smartphone and tablet explosion, mashups of intelligent things and services will define the next stage of Being Digital.

SMACT by Jaap Bloem Vint Sogeti

Digital Transformation: The paradigm shift towards business as usual

Brian Solis, Business models, Capgemini, Capgemini Consulting, Didier Bonnet, Digital maturity, digital transformation, George Westerman, IBM, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Leaders, Leading Digital

Where back in the days technology, techies, were seen as weird people which every office needed for I(C)T development and maintance, this view has changes. We are now looking with respect to all kinds of self-made technology billionars of Sillicon Valley. Compared to the pre 2000’s, technology is a hot topic. There is a lot of noise around different elements and types of new technology. Whether we talk about 3D-printing, Augmented Reality, Big Data, Social, Mobile, Analytics, Cloud, (SMAC) + Internet of Things (SMACT), Wireless Power, Robotics, Computer brain interfaces, Human Augmentation, Artificial Intelligence (AI), Digital Customer Experience (DCX), all these topics are in the marketing buzz machines of big industrial leaders or even made on kitchentables by (as Chris Anderson called them) the makers of these days. Lets deepdive in the topic Digital Transformation:

  • “What is Digital Transformation?”
  • “How can I use Digital Transformation in my advantage?”
  • “How to implement a Digital Transformation Strategy”
  • “How can I offer solutions that serves the client/ customer need in 2020?”
  • “What is the relation between Digital Transformation & Digital Customer Experience?”

If you ask me:

“Digital Transformation is the collective noun of the movement which intertwine the physical and digital world to better determine client, customer and target audience needs to deliver excellent products & services with an excellent digital experience by the use of new technology.”

The reason  why I come up with this definition is as follows. Every company exist because it delivers some sort of value, in some sort of way, to some sort of audience. A lot of ‘some sorts’, you might say, and, you are right. But does your company knows, why they deliver what to whom? If you are thinking, on one of those point above I have know idea what I am doing, keep on reading. If you do this already, congratiulations, keep that position. On the other hand, who says that you are doing this already? You, or your client? That is right, keep on reading as well.

Digital Transformation refers to the use of digital tools, new technology to better define customer needs. When companies can define customer/ client needs in a better way, they can provide a better solution. A better solution, whether it is a product or service. Defining customer needs has always been the key activity in marketing. And, even this core activity has changed to ‘hang out’ on digital for some brands, defining needs is key. Because delivering what your audience need is the reason why you exist as a company. To build upon that, customers are getting more and more familiar with digital concepts. Adoption of new technology is increasing by wearable technology and so there is a shift of channel choise on the client side. For that reason companies should make sure that they deliver in the new JIT methode. In the right channel, on the right time, delivering the right solution for the customer need. That it, bottomline, what every new technology is about. Increasing your company to identify B2C/ B2B needs to provide them with better solutions.

The Guardians ‘s Howard King describes in his article called: “What is digital transformation?”  three key drivers of transformation:

“There are three key drivers of transformation: changing consumer demand, changing technology and changing competition. These, of course, are an ecosystem and it is always a convergence of factors that brings about changes in a market.”

There is no such thing as disruption

There is no such thing as overall disruption. The only thing we see today in different market segments all over the world is that companies deliver their belief in a different way then they used to deliver. The Digital way. The reason for this is, that they need to… Customers, clients and target audience groups can no longer be found in traditional channels. Therefor, companies need to change the way they deliver their reason of existance in other, non traditional, channels. And that relates also to another topic where a lot of people are thinking about these days: Digital Customer Experience (DCX).

But, even is Digital Tormation as a fall of business as usual, it tells us something else: “Digital Transformation: The paradigm shift towards business as usual”

Adapt or Die

And that, that is what I call: Digital Transformation. For that reason I will give you the same advice as my Sogeti ViNT colleagues. Design To Disrupt.

“Are you the one who is going to disrupt, or are you going to be disrupted?”

Here is the complete article on Slideshare

This is my point of view on Digital Transformation, now lets see how you can improve your digital journey!

Digital Transformation Strategy Review

Are you interested in the topic: Digital Transformation and how it impacts business and strategy? Take a look at the: “Digital Transformation Strategy Review” community on LinkedIn.

Internet of Things: Revealing the secrets of your customer needs

Business models, Digital maturity, digital transformation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Leaders, Leading Digital, Uncategorized

This article originally appeared on Capgemini ‘s: “Capping IT off” blog

A future where we have more interaction with our devices then with our beloved ones? Not that I am looking forward to a future where we are more in contact with our devices then the people we love but… Imagine what insights we will have about human life, the city around us and the world we live upon.  We are trying to track these summed up items already. Just think about movements such as the quantified self, smart cities and so on. Wearable technology around, upon and in us are measuring all kinds of things we do. Cities full of sensors sensing the way people live and how to build a smart system around our lives. The reason why I ask you the question is because devices tell us more than you might think. When we translate these devices into business perspective we are going to see whole other of the customer- and client we ones knew.

“Traditional industry drivers are struggling to hold their Fortune 500 position by not knowing how to really step into the world of the Internet of Things.”

 To really understand our customers & clients we need actionable insights. Even if the IoT is ‘the insight’ promise we all waited for, you might think it is not that easy. On the one hand you are right, on the other hand you are not. The data all these connected objects and devices are giving you about your company, business processes or clients are need to be actionable. If you cannot make data actionable you can have silos full of data but it will not make any sense. To make the data actionable you need a few different elements.
  1. You need devices that monitor the inner state or external environment of the process you want to steer on.
  2. The next step is to collect and store the generated data in the cloud. The cloud is scalable, flexible, it reduces costs on your own technology infrastructure, improved accessibility and so on.
  3. After you have collect and stored the data you need to analyze it. When you analyze the collected data with specialized tools you will find out patterns and you can analyze every relation you want.
  4. Now the data has been analyzed you have actionable data about the inner state or external environment of the object you let sense
So to sum up: Generate it, distribute it, store it, analyze it, make it actionable and create insights where you can, and want to steer on to reach your business goals.And, that is what the future will be like…When re-thing the position of traditional successful companies we talked about at the start of this article it made me think. Let us think the complete opposite of a traditional company who is struggling with IoT and ask an Internet of Things start-up why it does what it does and how they are reacting on today’s market changes.For that reason I had a conversation with Steve Sanders, Director of Strategic Alliances of Buddy Platform, Inc. Buddy just has launched its new platform and I talked with Sanders on how customers of Buddy benefit of their new platform and why companies should enter the era of Internet of Things.

1. Buddy Launches New Platform today, what is it about?
Buddy Platform, Inc., has launched its new platform that hosts and manages data generated by any connected device, enabling measurement of a device from the moment it’s turned on throughout its entire lifecycle. This data, often referred to as “telemetry data,” conveys information about the performance and usage of the device, and is now accessible from any common BI tool.

2. What does this mean for Buddy’s customers?
By giving product management, engineering and support teams access to this data, and the insights that are derived from it, organizations can dramatically increase their ability to build better products and support the customers of these products in-market.

3. Why should companies step into the noisy Internet of Things technology?
Quote from Sanders:

“‘Things’ can tell you a lot about your processes. Obviously, not every company can benefit from Thingification, but many will. Ultimately, not enabling electronics, machinery, automobiles, aircraft, etc. to tell their story will be a mistake.”

 4. Why is it so important for organizations to provide, collect and analyze data?
Organizations that fail to leverage device data are flying blind. Getting IoT data into the right hands, at the right time, then doing the right things with it, can be the difference between success and failure for many business units or businesses.5. How can Buddy help them with that?
Buddy works by hosting a series of regionally sandboxed, global Buddy API endpoints to which devices can send their raw telemetry data. This data is pushed into a secure storage infrastructure called BuddyVault, whereupon it is then managed, queried and exposed back to the customer in any form they wish with BuddyView. This may take the form of integrations into common business intelligence tools, or as raw APIs that can be plugged into any customer or M2M scenario.With the addition of a few lines of code, the Buddy Platform offers the lowest overhead solution for extracting telemetry data from a device, and can make an unprecedented amount of device performance data broadly accessible to an organization, including:
  • How is this device being used? Is it performing like we designed it to, is it working as expected?
  • What error codes is my device reporting, and how is that affecting the customer experience?
  • How many of my devices are being used?
  • Where are they?
  • When are they used and how often?
  • Are they on or off?
  • How are my devices communicating with one another? If not, what’s not working?
  • How are my devices performing with connected ecosystems like smart homes or industrial infrastructure?
6. What tip you would you have for companies which wants to start in the Internet of Things segment?
Work with consultants and software vendors that are willing to “play nice” with one another, and are focused on your solution’s success as the ultimate prize.  Buddy’s CEO David McLauchlan Quote:

“Now that devices as varied as door locks, light bulbs, kiosks and cars are all becoming connected, there’s a huge amount of data that can give manufacturers exactly the information they need to support and improve their products.”

 said David McLauchlan, CEO of Buddy Platform, Inc.

“Device manufacturers are not cloud infrastructure companies. They’ve built technology into their products to control the device, but haven’t built the infrastructure to access and use the device’s telemetry data to improve the product and delight customers. Buddy makes it fast and easy to access those insights and immediately understand more deeply how customers are using these kinds of IoT devices.”

continued McLauchlan.To finish this article I would like to take you to a quote from Buddy Platform Inc. its website: Devices have a story to tell. Are you listening?” When we start listening to the devices, what they see, what they hear, what they sense, we are able to get a more and more 360 degree view of our business processes and customers. And when we really know what is going on, we can really steer on situations, processes and customer needs. When we have that we can provide everything IoT has promised us…

A business model for the Internet of Things for every CXO

Business models, Digital maturity, digital transformation, Inspiring, Internet of Everything, Internet of things, IoE, IoT, Leaders, Leading Digital

A business model for the Internet of Things for every CXO